BUSINESS
How to navigate accessibility needs in the nail salon
With 16 May marking Global Accessibility Awareness Day (GAAD) and research from P&G finding that only 4% of beauty and personal care companies worldwide cater for physical disabilities, Abi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, explores ways nail businesses can effectively meet the accessibility needs of staff and clients.…
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5 ways nail techs can prioritise mental health when clients offload
Health psychologist, Dr Ravi Gill, explores how nail technicians can create a safe space for clients to offload while prioritising their own mental health. Nail appointments offer an opportunity for a person to sit still for an hour without the distraction of their phones: an act of self-care and perhaps…
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Beauty pros, here’s 6 tips to support a more positive mindset
Sarah Hartley, social media coach at Blossom Tree Social & creator of Time To Blossom wellbeing products, shares her advice… Running a business and making time for yourself can feel like a juggle. It can also feel lonely, but you’re not alone – we all have bad days. Staying positive…
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Are you aware of the dangers of sprays & aerosols around electrical nail equipment?
When it comes to ensuring a safe and efficient nail salon environment, it’s essential to be aware of the potential dangers that certain products can pose. Here, I explore why sprays and aerosols can be hazardous when stored and used around electrical nail equipment, such as e-files and gel lamps.…
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8 ways to encourage clients to upgrade to nail art
One of the most common things I hear from other nail techs is, ‘I don’t get the chance to do nail art as my clients don’t want to have any.’ This is such a shame, because as artists we naturally want to challenge ourselves and our skills and show off…
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Bridal nail styles: 2024 trend predictions & promotional tactics
A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue and décor are all important factors to consider, but who wants to show off their wedding ring with unmanicured nails?…
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5 ways to boost your salon team’s morale
Do you or your team members need a morale boost? Scratch gathers five top tips to support positivity and happiness in the workspace… 1. Lead by example “Salon owners can establish a cohesive team through leading by example,” advises Lisa Stone, Salon System educator. “You cannot expect your team to…
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Why are client consultations so important in the beauty industry?
A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically or personally. Often, I hear nail techs saying that they don’t do consultations, and this isn’t always because they are…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how and when to use pinching tools… There is often a debate within the industry about whether or not you should pinch L&P and gel enhancements. I think there are situations where it is necessary and others where it is…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to take care of your tekking essentials; your tools. From scissors and cuticle pushers to tweezers and nippers, the sharp implements you use as a professional nail technician must be properly maintained. To perform safe and professional nail treatments, it…
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Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to make the most of your social media platforms and posts… “Read all about it!” used to be called on the streets – as that was how we used to be enticed to buy a newspaper and find out about the…
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Are you keen to give your business an edge? Beauty industry consultant, The Red Tree, has launched a 360-degree review to help beauty brands identify their key areas of weakness, gain valuable industry insight and expertise, and discover how to succeed in the challenging beauty industry. The signature RaceFit programme…
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Yesterday, I had the opportunity to join Bio Sculpture and some of its nail technicians for a unique workshop on how to attract and retain clients. Claire Aggarwal, head of business development at Bio Sculpture, led the workshop and had plenty of tips to share, owing to her former role…
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New research from Direct Line for Business has revealed that nearly one in three hair beauty and nail businesses operate in the South East of England. The small business insurer found that there are nearly 29,000 of these businesses based in the South East – seeing one salon for every…
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