BUSINESS
Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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A new report has dubbed Liverpool as the fake tan capital of the UK. Online hair and beauty retailer Hairtrade.com looked at which cities stocked up on tanning products. Check out the table of results below. Women from Yorkshire were found to be big fake tan fans with Huddersfield coming second…
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Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success with five tips inspired by TV’s Love Island: Grafting Marketing is all about selling yourself – just like the contestants ‘sell’ their own traits to whoever they’re trying to ‘crack on’ with. We can take a lot from…
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Award-winning nail stylist & educator, Katie Barnes, gets to grips with greenies… A problem that I have come across far too often in the industry is ‘mould’ on client’s nails – more commonly known as ‘greenies’. But is this really mould? Is it mould? ‘Pseudomonas’ are a common, run-of-the-mill bacteria…
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New research from TotallyMoney.com has provided an insight into beauty spending habits in the UK – revealing that over 70% are beauty conscious, with 45% of people unwilling to post a picture on social media if they haven’t had a chance to put an effort into their appearance first. The report found Leeds…
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A report comparing the cost of beauty products and services across 50 countries has been released. From Linio.com, the statistics showed where beauty products and services are most affordable, with the top-ranking countries showing the most affordable overall. The UK ranked 36th overall, out of the 50 countries. Vietnam was the…
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“Seeing is believing, so one of the best ways to market your business is by showcasing before and after images that demonstrate the services your salon offers – and the quality of the results,” comments Heather Hughes, UK director at NovaLash. “Achieving the perfect before and after picture is one…
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