EXPERT ADVICE
Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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The nail hyponychium: what is it & why does it need protecting?
Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill the cracks in between shower tiles, the crevices of our nails also need sealing to protect the nail bed and…
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Read the latest issue
Abbas Vawda, managing director at Majestic Towels shares his advice for caring and cleaning your towels… “For a busy business that requires daily laundering, it is advisable to opt for a middle weight towel (around 500gsm). These will be very durable, giving reduced washing and drying times, thus making them…
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Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes? An effective loyalty scheme can help increase both your retention rates and how long your clients ultimately stay with you.…
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Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our salons on social media. So, we are all striving for bigger and better results. Social media is a great way…
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Salon System waxing expert & owner of Waxing Specialist Salon and Academy, Marta Zaczkowska, shares her advice on waxing pregnant clients… Pregnancy is an exciting time. Women are going through lots of changes, both physically and emotionally. Over nine months, their hormone levels are constantly changing, which can cause some…
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Anna Khanna, founder of Socialista Media, shares some social media content creation ideas for your beauty business… Banking content ready for your social media posts will provide your followers valuable content, whilst helping you achieve your business goals. There are many ways that this can be done quickly and easily,…
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Preparing your nail brush thoroughly and correctly is the first stage to caring for your nail brushes. Read my previous guide for Scratch here. The second is maintaining this level of care throughout its use. Brushes do not last forever and need to be changed from time to time again…
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