THE LATEST NEWS & FEATURES
Social media engagement: Why it matters & how to increase it
Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients.…
Read More
Nail techs: Here’s how you can overcome creative burnout
Are your nail art ideas waning and are you feeling run-down? Scratch explores the causes and impacts of creative burnout and how to overcome them… What does creative burnout look…
Read More
5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan…
Read More
20 alternative Christmas nail art looks
Looking for Christmas nail styles with an alternative twist? Explore the dark side of nail art with gothcore-inspired takes on festive designs.
Read More
Looking for a solution to micro-management? Check out Valerie Delforge’s book
Valerie Delforge, founder of international beauty business strategist consultancy, The Delforge Group, has launched book, I’d Rather Do It Myself – from Micro-Management to Leadership. Exploring the concept of micro-management…
Read More
Christmas pedicure design ideas: #ShowScratch Creative Challenge
Check out entries to the 20 December 2023 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Christmas Pedi. Each nail…
Read More
The Hair and Beauty Charity supports industry professionals facing hardship with annual raffle
The Hair and Beauty Charity has raised almost £11,500 in its annual raffle, in support of beauty industry professionals who have fallen on hard times. With tickets sold throughout the…
Read More
Here’s what you really need in your nail tech starter kit & why you shouldn’t buy from just anywhere
There are generally two types of students I see starting out in the nail industry; those who buy everything possible, and those who are on a tight budget and buy…
Read More
20 pink Christmas nail art ideas you need to try
After Barbiecore dominated summer 2023 nail trends, it’s no surprise that pink is still making waves this winter. Swap out summer’s hot pinks, plus traditional, seasonal shades of red and…
Read More
Read the latest issue
