THE LATEST NEWS & FEATURES

Adhd

How to create a supportive nail space for employees & clients with ADHD

By Scratch Staff | 16 October 2025

ADHD is estimated to affect 3 to 4% of adults and is one of the most common neurodevelopmental disorders in the UK. For people with ADHD, everyday tasks can be…

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Zoya Mac September column

A social media brand collaboration guide for nail professionals

By Guest Writer | 15 October 2025

Nail content creator & Scratch columnist, Zoya Mac, shares social media advice… Social media is rife with individuals working with brands to promote products and services. From PR packages to…

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20 nail art ideas to mark Breast Cancer Awareness Month

By Rebecca Hitchon | 14 October 2025

October marks Breast Cancer Awareness Month: an event dedicated to increasing understanding of and supporting those affected by breast cancer. Nail art is one way to show support, and can…

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Nailympia London 2025: THE RESULTS

By Helena Biggs | 14 October 2025

The 2025 Nailympia competition season ended on a high in London – with the reveal of the European Cup and Global Cup champions. The nine arena contests and grand finale…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 13 October 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and…

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3D Halloween nail art: Prepare to scare with these 13 designs

By Scratch Staff | 12 October 2025

Spooky season is officially upon us, and with the 3D nail trend booming, why not combine both in nail looks? Get inspired by our roundup of 3D Halloween manicures below –…

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Cat eye lead

16 products that will help you nail the cat eye manicure trend

By Jess Watts | 12 October 2025

Lead image courtesy of @hopejungnails using Light Elegance P+ Gel Polish in Ice Kitty, available via www.lightelegance.co.uk. The iridescence and reflective depth of cats’ eyes have long entranced humans. So…

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Nail Jam

Pro brand, Nail Jam, enters UK market with versatile 11pc builder gel range

By Jess Watts | 11 October 2025

Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter…

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Beauty products

3 predictions set to impact the global beauty & personal care industry

By Jess Watts | 11 October 2025

Global market intelligence company, Mintel, has unveiled research that predicts future trends in approaches to beauty. “By 2030, beauty will go beyond skin-deep,” says the market intelligence hub. “The beauty…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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New Year’s Eve

For nail techs, the final day of the year is usually covered in glitter. Sparkle and silver styles are among…

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