THE LATEST NEWS & FEATURES
Why music matters in the nail salon experience
With 70% of Scratch readers playing music in the nail…
Glitterbels unveils 12 ‘fun & flirty’ gel polish shades for Valentine’s Day manicures
Searches for Valentine’s Day manicures are up 9,500% on Google…
Scratch Stars Award-winning nail pro launches planner for salon owners
Scratch Stars Session Nail Stylist of the Year winner 2018…
Sweet Squared acquires distribution of Louella Belle’s hand & footcare brands
Award-winning distribution and training company, Sweet Squared (S2), will take…
What are fairycore nails, the trending style all over TikTok?
You may have seen ‘fairycore aesthetic’ mentioned on social media…
The GelBottle Inc widens portfolio with UK-made Spa range for hands, feet & body
The GelBottle Inc has launched TGB Spa – a range…
Dream Nails CEO on the salon brand’s AI customer service chatbot
Scratch chats to Thanh Vu, CEO of Essex and East…
Diana Verde Nieto & Nnenna Onuba join British Beauty Council’s executive board
The British Beauty Council (BBCo) has welcomed Diana Verde Nieto…
How to effectively market beauty treatments in the run-up to Valentine’s Day
Love it or loathe it, Valentine’s Day is an opportunity…
Here’s how to name your beauty salon business & treatments
Award-winning website & brand designer, Liz Rochester Shaddock of Bit2Flash,…
