THE LATEST NEWS & FEATURES

2 in 3 women are turning to nail appointments for mental wellbeing

By Rebecca Hitchon | 29 January 2024
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Research from salon booking platform, Fresha, has revealed that two…

Nail Tech Talk: Maria Nevirchak of Nevirchak Studio 

By Callie Iley | 27 January 2024
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Maria Nevirchak entered the nail industry after she finished school,…

Why music matters in the nail salon experience

By Rebecca Hitchon | 27 January 2024
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With 70% of Scratch readers playing music in the nail…

Glitterbels unveils 12 ‘fun & flirty’ gel polish shades for Valentine’s Day manicures

By Helena Biggs | 26 January 2024
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Searches for Valentine’s Day manicures are up 9,500% on Google…

Scratch Stars Award-winning nail pro launches planner for salon owners

By Callie Iley | 26 January 2024
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Scratch Stars Session Nail Stylist of the Year winner 2018…

Sweet Squared acquires distribution of Louella Belle’s hand & footcare brands

By Helena Biggs | 26 January 2024
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Award-winning distribution and training company, Sweet Squared (S2), will take…

What are fairycore nails, the trending style all over TikTok?

By Scratch Staff | 26 January 2024
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You may have seen ‘fairycore aesthetic’ mentioned on social media…

The GelBottle Inc widens portfolio with UK-made Spa range for hands, feet & body

By Helena Biggs | 25 January 2024
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The GelBottle Inc has launched TGB Spa – a range…

Dream Nails CEO on the salon brand’s AI customer service chatbot 

By Rebecca Hitchon | 24 January 2024
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Scratch chats to Thanh Vu, CEO of Essex and East…

Diana Verde Nieto & Nnenna Onuba join British Beauty Council’s executive board

By Callie Iley | 24 January 2024
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The British Beauty Council (BBCo) has welcomed Diana Verde Nieto…

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