THE LATEST NEWS & FEATURES
Beauty brand founder, Claire Raby, launches campaign to end stigma surrounding aesthetics
Founder of Amica Aesthetics, Claire Raby, has launched a campaign to change the perception of the aesthetics industry and the misconceptions against those who seek aesthetic treatments. Claire is set…
Modelones collaborates with Tom Bachik on Color Cube collection
US nail brand, Modelones, has collaborated with three influencers on its Unlock & Unleash Color Cube collection. The three palettes of gel nail paints are supported by celebrity manicurist, Tom…
Salon mentor shares marketing secrets of award-winning business in book
Ryan Power, salon mentor, author, speaker & half of coaching business, Salonology, has published his second book: The Successful Salon Marketing System. He and wife, Hollie, owned a profitable, award-winning…
PHOTO GALLERY: The Scratch Stars Party 2023
For a decade, Scratch magazine has been recognising talented individuals and businesses in the UK nail sector via the Scratch Stars Awards. For 2023, the awards were open to techs…
The Great Scratch Shoot Out: Winning advice
2019 winner of The Great Scratch Shoot Out, Nina Lewis, shares her thoughts on the importance of entering competitions and why you should enter this year’s The Great Scratch Shoot…
Shine bright with these 30+ starry nail designs
Getting your nails ready for the Scratch Stars Awards Party? Check out our roundup of readers’ star nail art…
5 ways to avoid greenwashing as a small beauty business
UK Greetings details how small businesses can avoid greenwashing, a deceptive marketing technique where brands make misleading claims about their environmental practices… 1. Keep communication clear 77% of UK customers…
How to justify your nail treatment prices
Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of…
Looking to step up your nail art game? Check out Artistic Nail Design’s Art Paints
Offering three times the pigment of regular gel polish, bring your nail art concepts to life with Artistic Nail Design’s Art Paints. With a high pigment finish allowing for a…
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Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…
A celebration in honour of Scottish poet, Robert Burns, Burns Night often features traditional Scottish food, such as Haggis, turnips…