THE LATEST NEWS & FEATURES

alex silver beauty pr

Lessons from a beauty PR pro: How to get your business noticed

By Guest Writer | 20 October 2021

Alex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails &…

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Struggling to keep up with social media? Read our 6 top tips

By Scratch Staff | 20 October 2021

After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may…

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Style savvy? Astonishing Nails’ autumn/winter gel polish collection is made for fashionistas

By Rebecca Hitchon | 19 October 2021

To mark the autumn/winter season, professional acrylic and gel systems brand Astonishing Nails has released a gel polish collection inspired by autumn/winter 2021 Fashion Week trends. One in A Million…

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Ready to party? Take a peek at OPI’s 15 celebration-themed nail shades

By Emma Hobday | 16 October 2021

OPI has introduced its Celebration nail colour collection, featuring 12 limited edition crèmes and shimmers and three confetti-like glitters; perfect for the holiday season and to celebrate the brand’s 40th…

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Haircuts4Homeless launches Crowdfunder for book that will give 100% of proceeds to the charity

By Rebecca Hitchon | 15 October 2021

The charity Haircuts4Homeless, which works to give homeless people a confidence boost and make them feel less isolated through a haircut, has launched a Crowdfunder page to raise funds for…

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Lecenté marks 10th anniversary with 21 nail art product launches

By Helena Biggs | 15 October 2021

Kent-based nail art brand, Lecenté is marking its 10th anniversary with the launch of 21 striking products. The Anniversary Collection welcomes six Lecenté Create gel polish shades, 10 Multi Glitz…

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NHBF wins award for commitment to beauty industry & response to Covid-19

By Emma Hobday | 14 October 2021

The National Hair and Beauty Federation (NHBF) has been recognised at the Association Excellence Awards for its commitment to the hair and beauty industry and its response to the Covid-19 pandemic. The NHBF was presented with the…

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Light Elegance unveils 12 nail colours for autumn inspired by travel

By Rebecca Hitchon | 14 October 2021

Are you dreaming of visiting faraway places? Let Light Elegance take you on a journey with its autumn 2021 collection Venture Into Beauty – 12 shades inspired by the beauty…

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Indiana nail tech scoops Season 8 NAILS Next Top Artist (NTNA) title

By Rebecca Hitchon | 14 October 2021

The NAILS Next Top Nail Artist (NTNA) competition (Season 8) concluded on 4 October, with Emily Nash (@nailsbyem) announced as the winner following 10 weeks of weekly challenges. The online…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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