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#ShowScratch Creative Nail Challenge: Earth Day

By Callie Iley | 22 April 2021

Check out the entries to the 21 April nail art challenge from Scratch, in which techs were tasked with creating nail designs inspired by Earth Day! Each design was submitted…

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9 ways to make your nail & beauty business more sustainable

By Katie Barnes | 22 April 2021

While recycling plays a big part of helping the environment, running a sustainable business is so much more than just that. There are many factors to consider when seeking to…

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Behind The Brand: Meet the tech behind the LP Nails tool range

By Chloe Randall | 21 April 2021

Scratch chats to Lucy Pastorelli, founder of LP Nails, about how she came to create her own brand of nail products… Following 11 years as a nail technician, salon owner and…

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Green is the new black – sustainability overview & directives for the beauty industry

By Alex Fox | 21 April 2021

Sustainability Matters The global climate strike, stark and scary documentaries, electric cars, reusable coffee cups… over the past few years, sustainability has become more and more ingrained into our daily…

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Salon in the Spotlight: Honestly Ombré, Swindon

By Kat Hill | 21 April 2021

With 22 April marking Earth Day – an annual event to demonstrate support for environmental protection – Scratch chatted to Jess Wallbridge, owner of vegan beauty and wellness salon, Honestly Ombré, in…

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Behind the Brand: Meet Zee Broomhall, founder of Eco Salon Supplies

By Chloe Randall | 21 April 2021

After running her own home salon for 5 years, Zee Broomhall decided to create her own product range after trying to find more sustainable options for her own business. “When…

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Treatwell celebrates Earth Day by spotlighting 3 top green salons

By Alex Fox | 20 April 2021

Salon booking service, Treatwell, reveals the importance of sustainability, organic/eco products and ‘being green’ when choosing a hair, beauty or wellness salon and treatments. For Treatwell, ‘Earth Day’ – 22nd…

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#NowTrending: Puppy nail art by Amber Green

By Callie Iley | 20 April 2021

Scratch chats to Amber Green of Pop Beauty Norwich about the importance of having an all-inclusive studio and how she created this pretty pooch nail art… I trained in 2015…

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Need new nail art brushes? Lecenté reveals set of 15

By Kat Hill | 20 April 2021

Looking to up your nail art game? Have a variety of brushes to hand to create with speed with Lecenté’s Ultimate Nail Art Brush Set. Including 15 differing brush styles, the pack…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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