THE LATEST NEWS & FEATURES
Unilever to remove the word ‘normal’ from beauty & personal care products
Global beauty conglomerate, Unilever are removing the word ‘normal’ from advertising and packaging from their beauty and personal care brands. This move comes after new research conducted by Unilever demonstrated…
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#NowTrending: Gold leaf nails by Lindsey Cunningham
Scratch chats to Lindsey Cunningham of Lindsey’s Beauty Lounge about her journey into the nail industry and how she created this gorgeous gold leaf nail design… After working in an…
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Why you should have a client loyalty scheme
Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes?…
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Want your business name featured on cuticle oil pens? MY! Stuff can help
MY! Stuff, by NAF! Stuff has launched – giving nail technicians and beauty professionals the chance to add their business name or logo to ready-to-retail cuticle oils. Creating a simple…
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Behind The Brand: Meet the founder of NaileDecal
After training with OPI, running her own salon for 6 years and being an OPI Educator, Loretta Walker decided to create her own product range in December 2020 called NaileDecal.…
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NAIL TECH TALK: Skye Groves of Hallowed Be Thy Nails
Scratch chats to Skye Groves of Hallowed Be Thy Nails about her industry admirations and searching for nail art inspiration. What is it about nails that has you hooked? The…
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9 top tips for nailing Instagram
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our…
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30 days-30 nails: expert art education thru’ April
It’s back, after the success and amazing results from the students of the first 30 nails challenge back in November, Sam Biddle called more of her nails friends and invited…
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Scottish lash artist wins 2 awards at global competition
International lash brand, NovaLash has awarded Michelle Williams with two accolades at its annual LASHoff contest. Michelle, owner of I-Lash by Michelle, Elgin, Scotland, scooped both the 2020/21 Fan’s Choice…
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