THE LATEST NEWS & FEATURES

#NowTrending: Stunning smoky amethyst nails by Natasha Barker

By Callie Iley | 17 November 2020
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Scratch chats with Natasha Barker of Niche Nail Beauty about…

Sister campaign of Beauty Backed encourages clients to support local beauty pros

By Helena Biggs | 16 November 2020
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Caroline Hirons, founder of the Beauty Backed campaign, has launched…

Back To Basics: 3 steps to ensure your gel polish goes the distance

By Guest Writer | 16 November 2020
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At Pure Nails, we think that Lockdown 2.0 is the…

Nailing a Winter Wonderland

By Alex Fox | 16 November 2020
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US nail brand Jessica invites us to ‘see the world…

Boost your retail sales with Sweet Squared Shop Local Campaign

By Chloe Randall | 14 November 2020
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Sweet Squared have launched its Shop Local campaign to salons…

TECH TALK: Natasha Newton of Nails by Natasha

By Callie Iley | 14 November 2020
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Scratch catches up with Natasha Newton of Nails by Natasha…

UK hair & beauty organisations urge PM to assure reopening after 2 Dec

By Helena Biggs | 13 November 2020
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The UK’s biggest hair and beauty organisations have written an…

Among Us

By Callie Iley | 13 November 2020
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There’s an imposter Among Us… We’re loving online game, Among…

Stay on trend with Artistic Nail Design’s winter nail colour collection

By Chloe Randall | 13 November 2020
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Artistic Nail Design has unveiled its Decked Out Dandy Winter…

Beauty2trs Spices Up Colour Theory

By Alex Fox | 12 November 2020
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The latest course to be on offer with Beauty2trs is…

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