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#NOWTRENDING Pink summer tie-dye nails by Beth Jakabfy

By Callie Iley | 11 August 2020

Beth Jakabfy, of Blossom Tree Beauty, talks to Scratch about how she created this striking & summery pink tie-dye design. “I started my own business working from home after training…

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Opi muse of milan

OPI celebrates the culture of Milan with 12-piece autumn nail colour collection

By Helena Biggs | 11 August 2020

OPI has sought inspiration from Italy’s cultural and fashion capital, Milan, for its autumn 2020 nail colour shades. The 12-piece Muse of Milan collection is available in three formulas; Nail…

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NAF! Stuff launches Safe, Happy Hands range

By Kat Hill | 10 August 2020

NAF! Stuff has developed a pocket-friendly sanitising hand care range that’s both easy to use and kind to skin. Created by the NAF! Salon team, the range sees a Hydrating…

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Emily cording tech talk

TECH TALK: Get to know Emily Cording of Cuteycles Nails By Emily

By Helena Biggs | 9 August 2020

Glean an insight into the daily nail life of Emily Cording, a talented tech from Castleford with a fondness for natural nail care and oh-so arty overlays… How did your…

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Salon Chat duo reveals nail tech notebook

By Kat Hill | 9 August 2020

The team behind Salon Chat has revealed a notebook planner specially designed for nail professionals to aid with both business and social media activities. Created by Kelly Colley of Lavish Nails,…

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Glass digital

3 reasons why your beauty business should consider voucher codes in affiliate marketing campaigns

By Guest Writer | 8 August 2020

Virginia Rizzi, head of affiliate marketing at the SEO and digital marketing agency Glass Digital, shares her insight into why your beauty business should offer discount codes and cash back…

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TECH TALK: Catherine Marshall of Nail Tunes

By Callie Iley | 8 August 2020

Scratch catches up with nail tech, Catherine Marshall of Nail Tunes, about her experiences and journey in the nail industry… “If I had to pick a nail colour to characterise…

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INK London adds to Flubber range

By Kat Hill | 7 August 2020

INK London has added four new colour ways to its Flubber Soak Off Builder Base range. Launched to provide extra options to meet client nail needs, new additions include: Pink…

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Light elegance spice

Light Elegance releases 12 autumn nail shades inspired by spices

By Helena Biggs | 6 August 2020

Heat up nail styles for the new season with the 12 stunning gel shades in the Light Elegance autumn 2020 collection. The six Colour Gels and six Glitter Gels are…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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