THE LATEST NEWS & FEATURES
Love Island 2018 saw British consumers spend more on beauty products
A recent Worldpay report has found that British consumers have pumped £100 million into beautifying themselves over the summer. Key summer highlights such as Love Island and the royal wedding have reportedly influenced consumers and contributed to the booming beauty industry in the UK. While the day of the royal…
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Salon in the Spotlight: Sarah Vernon Nails and Beauty, Doncaster
Having worked from home previously, Sarah Vernon Cowell knew it was time for a new working space when she started to outgrow her set-up. “I started up the business seven years ago,” Sarah reveals. “I worked from a log cabin from home. Over the years, I worked hard to build…
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How to use Facebook features to benefit your beauty business
Marketing and nails expert, Theresa Cientanni, reveals how to use Facebook features on your business page… If you have a business, you’re bound to be one of the 307 million Europeans on Facebook. And rightly so – the platform is crucial to your social media marketing strategy, and with five new…
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#TRENDINGTUESDAY Karen Brown, Sanctuary in the City
We want to see the designs trending at your nail desk! Karen Brown, of Sanctuary in the City, reveals that the French blend technique teamed together with a bold stiletto nail shape has been an extremely popular pairing with her clients recently. “French blends are so popular all year round…
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MANI MONDAY: Think pink
Begin the week the right way with some nail inspiration this mani Monday! Is there such a thing as too much pink? At Scratch HQ, the answer is always no! We adore this pretty pink set created by Sophie Hudd, of Rainbow Nails, on natural nails. Sophie used Magpie Beauty…
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Expand your product range with CJP Nail Systems
CJP Nail Systems is proving popular with nail pros nationwide, seeing an L&P system at its core with an array of coloured powders that leaves customers and techs alike spoilt for choice. Founded by Jemma Porch in late 2015, CJP also offers the highly pigmented, super durable C Jel P range,…
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VIP opportunity launches for Nailympia London competitors
This year’s London edition of international nail competition, Nailympia, will see a new VIP experience for competitors. Nail technicians competing are invited to upgrade to one of 21 premium desks available in a special, roped-off area. These VIP competitors will keep the same desk for the entire three-day event, regardless…
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Have fun with Light Elegance UK’s circus-themed gel collection
Light Elegance UK has revealed Under The Big Top, a 12-piece gel collection inspired by circus culture. Available to buy individually, in mini 6ml sizes or as two six-piece collections (one Color Gel set and one Glitter Gel set), the range features a fun-loving variety of shades. Launched for autumn…
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Add delicate dried floral details to nail designs this spring for a subtle touch of blossoming beauty. Check out our roundup of 25 dried flower designs below…
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The terminology can be confusing, but it’s crucial to understand the different parts of the nail structure, including the nail plate and the nail bed. In this post, I explore the distinct characteristics of these two components and their roles. THE NAIL PLATE: what you need to know The nail…
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What do you envisage when you see the word ‘influencer’? The term may carry some negative connotations due to modern perceptions of influence, as it’s often assumed that a person needs a huge number of social media followers and an expensive, aspirational lifestyle to warrant receiving the title. Nail artist…
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Nail pros: practice and improve your nail art skills by taking part in a fun 14-day challenge, hosted by MISSU Nails. The innovative nail art brand is inviting techs to try a range of different designs from 6-19 May to expand their creativity, and be in with the chance of…
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After her nail technician changed careers, Samantha Gripton was left missing her monthly treat of a gel polish manicure and was inspired to create her summerhouse studio, Samantha Laura Nails. “I used all of my savings to renovate the summerhouse in my back garden,” Samantha tells Scratch. “I invested in…
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Check out entries to the 24 April 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Unique Nail Shapes. Each nail style was submitted via Instagram or Facebook using #showscratch #creativechallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
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