THE LATEST NEWS & FEATURES

Nail Competition Jess And Rachel

Friendly competition: Nail techs from the same town confuse clients with name swap

By Lilly Delmage | 21 July 2024

Two nail techs from a small town in Sheffield were used to being compared by clients, but bolstered their confusion when they swapped surnames. One of the Birley-based techs, Rachel…

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New Nail Salon Jessica White

Meet Jessica White: The salon owner who started painting nails in her university room

By Lilly Delmage | 19 July 2024

Scratch Stars Social Media Star of the Year finalist 2024, Jessica White, shares her inspirational career journey: detailing her humble beginnings painting nails at university, to opening her own salon.…

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Scratch Awards Nails Creative Challenge

Techs mark Scratch Stars Awards 2024 with party nail designs: #ShowScratch Creative Challenge

By Lilly Delmage | 18 July 2024

Check out entries to the 17 July 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Scratch Stars Awards 2024.…

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Lb Beauty

Salon in the Spotlight: LB Beauty, Hathersage, Peak District

By Lilly Delmage | 17 July 2024

Libby Bramley, the beauty therapist behind LB Beauty, invites us inside her ‘clean, warm and cosy’ salon, located in the Peak District. Having always known she wanted to work within…

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Emoji Etiquette In Saloons

Emoji etiquette: 4 ways to use emojis effectively in your beauty business

By Lilly Delmage | 17 July 2024

Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or…

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Nail Technician Client

Explained: the power of truly listening to your clients as a beauty pro

By Marie-Louise Coster | 16 July 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m…

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Kirsty Meakin Efile 2

Are you a nail pro on the move? Discover Kirsty Meakin’s Wireless E-File Pen nail tool

By Lilly Delmage | 15 July 2024

Described by renowned nail stylist, Kirsty Meakin, as a product that will ‘revolutionise your nail game’, the Wireless E-File Pen has launched: under her own brand, Kirsty Meakin Nail Products.…

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Nailympia Mexico 2024 Group Shot

NAILYMPIA MEXICO 2024: The results

By Scratch Staff | 15 July 2024

The third iteration of Nailympia Mexico, Mexico City, was hosted by Dafne Fernandez on 6-7 July 2024 and welcomed 172 competitors – alongside a vibrant turnout of spectators and sponsors.…

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65% Of Lgbtqia+ Consumers Feel Represented In The Hair And Beauty Industry, Research Reveals

Revealed: how LGBTQIA+ consumers feel about representation in the hair & beauty industry

By Lilly Delmage | 13 July 2024

A survey by Vagaro has found that 65% of LGBTQIA+ consumers feel represented within the hair and beauty industry. Salon, spa and fitness booking app, Vagaro, reached out to hundreds…

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Beauty trends & innovations conference 2025 logo

Beauty Trends & Innovations Conference

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These…

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Moyra UK Pop-Up Event

Join us for an exclusive, invite-only Moyra UK Pop-Up Event at Manahatta, Nottingham on Sunday 14 September, 12–5 PM. We’re bringing together…

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