TECH TALK

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…

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What are brush-on builder gel & BIAB™ nails?

By Lilly Delmage | 3 July 2025

Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…

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Nail Tech Talk: Cherie Whitlock of Ma Cherie

By Callie Iley | 17 June 2023

With dreams of one day owning her own luxury nail salon, Cherie Whitlock of Ma Cherie shares her next steps in her career & reveals what she loves most about being a nail tech… Cherie’s creative streak instantly attracted her to the industry, led by a lifetime of talent and…

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Nail Tech Talk: Jasmine Wilson of Jazzy AF Nails 

By Callie Iley | 10 June 2023

Achieving award-winning success after only a year in the nail industry, Jasmine Wilson of Jazzy AF Nails shares her love for channelling mindful creativity through her bright & bold, psychedelic nail styles. Jazz was hired as an apprentice in a local salon in Paisley in June 2022, taking her first…

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Nail Tech Talk: Jo Paylor of The Beauty Garage

By Callie Iley | 3 June 2023

As a long-time beauty lover, Joanna Paylor of The Beauty Garage was instantly drawn to pursuing a career in the industry. “I never really enjoyed school much and couldn’t wait to get to college and do something practical and creative on my own terms,” Jo explains. “I love being able…

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Nail Tech Talk: Hannah Smith of Hannah Smith Essex Nail Artist 

By Callie Iley | 27 May 2023

Having always enjoyed art and beauty, character nail artist, Hannah Smith of Hannah Smith Essex Nail Artist was quickly drawn to the nail industry, wanting to use her two passions to create a career for herself. “The nail industry not only allows me to be creative every day, but it…

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Nail Tech Talk: Megan Freeman of Corner 21

By Callie Iley | 20 May 2023

Transforming her lifelong love for nails into a blossoming career, Megan Freeman, shares her earliest memories of visits to the salon and her hopes for the future of Corner 21… Accompanying her mother to salons as a child, Megan remembers sitting and watching in awe, and can still recall the first…

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Award-winning tech shares nail design inspired by grandparents for Dementia Action Week

By Scratch Staff | 15 May 2023

To mark Dementia Action Week, an annual awareness week run by the Alzheimer’s Society, Jade Barber has created a nail design to honour her grandparents and raise awareness of dementia. Here, she shares the powerful meaning behind the style. Jade is founder of Nail & Beauty Excellence, winner of L&P…

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