TECHS & SALONS

BFLY salon in Derby

The Derby beauty salon where clients & staff are ‘one big family’

By Jess Watts | 24 August 2025

Meet Holly Asamoah, owner of BFLY – the beauty salon creating a home from home. BFLY, located two miles south of Derby city centre, was converted from a tattoo parlour to a luxurious relaxation hub in 2024, spearheaded by owner, Holly Asamoah. The salon space is reflective of Holly’s preferred…

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Michelle brookes scratch stars educator of the year 2025

Scratch Stars Educator of the Year 2025 shares secrets to nail industry success

By Jess Watts | 21 August 2025

Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year…

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Jade fox nail tech with moebius syndrome

Norwich nail tech: finding success with a rare neurological condition

By Guest Writer | 20 August 2025

I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they…

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Aug 25 low res scratch cover

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Jade robinson

WHAT I’M WEARING: Jade Robinson, JADE: Professional Beauty

By Sophie Nutt | 5 April 2020

We want to see what you’re wearing on your nails! Jade Robinson, of JADE: Professional Beauty, wears Mulan-inspired nails in anticipation of the upcoming movie. “I created my Mulan nails first by infilling my nails with The Gel Bottle Inc BIAB in Teddy. I always like to paint my character nails first…

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Shelley richards

Tech Talk: Rainbow swirl nails by Shelley Richards

By Scratch Staff | 3 April 2020

Scratch learns more about the career story of talented nailist, Shelley Richards of Elite Nails… Shelley began her career journey in 2015 following encouragement from her sister, Lee-ann Moore. “Lee-Ann is a nail tech and she signed me up to a government funded course for Level 3 Nail Services,” Shelley…

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The beauty den by cherrelle lead

Salon in the Spotlight: The Beauty Den by Cherrelle, Blackburn

By Kat Hill | 1 April 2020

Seeing bold wallpaper and sassy neon lights, The Beauty Den by Cherrelle was created by Cherrelle Wright to offer a nail haven for clients. “I worked full time from a salon self employed until I had my third son,” Cherrelle explains. “I realised it wasn’t going to be as easy…

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Lucy sibley

Tech Talk: Creative colour blocking nails by Lucy Sibley

By Zoe Wickens | 1 April 2020

Scratch catches up with nail tech, Lucy Sibley, to learn more about her industry journey… Lucy entered the nail industry at the end of 2018 after her youngest daughter became unwell. “I needed a career that was flexible but that also fulfilled my creative personality,” she explains. “Now I work part…

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Cheryl shanks

#TRENDINGTUESDAY Cheryl Shanks, Polished Nail & Beauty Lounge

By Sophie Nutt | 31 March 2020

We want to see the nail designs trending on your social media pages! Cheryl Shanks, of Polished Nail & Beauty Lounge, says marble French tips have been popular recently. “This design is so popular as it’s so versatile: you can use various colour combinations and glitter outlines to complete the…

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Elizabeth jones

WHAT I’M WEARING: Elizabeth Jones, Nail Art by Elizabeth

By Sophie Nutt | 29 March 2020

We want to see what you’re wearing on your nails! Elizabeth Jones, of Nail Art by Elizabeth, wears a super cute Peter Rabbit-inspired design. “My inspiration for this nail design was the illustrations from Beatrix Potter and the Tales of Peter Rabbit. I absolutely loved these stories as a child…

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