TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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SPOOKY SPOTLIGHT: Beth Ward, Lunula Nails and Beauty

By Kat Hill | 30 October 2017

The countdown to Halloween has begun! We’re putting the spotlight on boo-tiful products and fang-tactic designs – will your clients dare to try them this spooky season? Meow! Beth Ward, from Lunula Nails and Beauty, created this black cat design with a feline feature nail. Beth used shades from Cuccio‘s Veneer range before adding…

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WHAT I’M WEARING: Anona Grice

By Kat Hill | 29 October 2017

We want to see what you’re wearing on your nails! Anona Grice created this glittering look to try out one of Magpie Beauty’s latest additions. “These nails are CJP sculpted acrylics,” Anona reveals. “I used one of the brand’s cover pinks. I then used a clear acrylic mixed with Magpie Beauty’s glitter,…

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SPOOKY SPOTLIGHT: Jessie Minter

By Kat Hill | 29 October 2017

The countdown to Halloween has begun! We’re putting the spotlight on boo-tiful products and fang-tactic designs – will your clients dare to try them this spooky season? Jessie Minter created this ghoulish design with Gelish shades. Starting with an enhancement of PolyGel, Jessie then added the glittering green Gelish tone, You Crack…

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SPOOKY SPOTLIGHT: Notorious Nails Academy and INK London

By Kat Hill | 28 October 2017

The countdown to Halloween has begun! We’re putting the spotlight on boo-tiful products and fang-tactic designs – will your clients dare to try them this spooky season? The team at Notorious Nails Academy created this utterly bewitching look. Alongside a witchy hue of purple, the nail design uses INK London Additions in holographic…

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Amy ganney

SPOOKY SPOTLIGHT: Amy Ganney

By Kat Hill | 27 October 2017

The countdown to Halloween has begun! We’re putting the spotlight on boo-tiful products and fang-tasctic designs – will your clients dare to try them this spooky season? Amy Ganney at Nails By Amy G used the orange shade from The Edge Nail FX Fluorescent Soak Off Gels range to craft this pumpkin…

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SPOOKY SPOTLIGHT: Linda Reinsone

By Kat Hill | 26 October 2017

The countdown to Halloween has begun! We’re putting the spotlight on boo-tiful products and fang-tastic designs – will your clients dare to try them this spooky season? Linda Reinsone created this glittering drip design in a gory twist on the French. Linda created the effect with Brillbird’s Brush&Go gel paint, before…

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