TECHS & SALONS
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Read the latest issue
To mark Dementia Action Week, an annual awareness week run by the Alzheimer’s Society, Jade Barber has created a nail design to honour her grandparents and raise awareness of dementia. Here, she shares the powerful meaning behind the style. Jade is founder of Nail & Beauty Excellence, winner of L&P…
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Base Coat Studio’s Instagram feed oozes clean girl aesthetic, with Elle Fishburn proudly displaying her minimalist nail styles and classic French designs. Elle thrives alongside the socialisation that working as a nail tech affords her. “I love getting to see so many people a day, and it’s even better when…
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Marija Deniz is a nail artist from Sjaelland, Denmark, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? I have had a passion for creativity and design since childhood, and the nail industry allows me to express…
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At the age of 14, Andrea Martin undertook work experience at a salon and fell in love with the beauty industry. Eager to get her foot in the door of the industry, she committed to a Saturday job as soon as she was able, commenting: “I had no idea that…
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Tan Adams is an nail pro based in Pontypool, Wales and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? I was an artist before I was…
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Monika Kupień is a talented nail pro based in York, UK, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? My nail journey started 23 years ago…
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