TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Meet The World’s Star Nail Artist shortlist: GEMMA DAWSON, UK

By Carter Rogers | 26 April 2023

Gemma Dawson is a nail pro from Essex, UK, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? I entered the nail industry while on maternity leave with my first baby in 2016. I…

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Nail Tech Talk: Nancy Porter of Nails by Nancy

By Callie Iley | 22 April 2023

Taking the leap into nails at 57 years old, Nancy Porter left her life in Dubai and her career as a nurse behind to pursue a new profession as a nail technician. Using her knowledge from her career in nursing to enhance her services and harnessing her childhood love for…

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Salon in the Spotlight: Nail Licious By Stacey, Worksop

By Callie Iley | 20 April 2023

With the support of her family, Stacey Brown of Nail Licious By Stacey opened up her self-described ‘perfect pink paradise’ salon to offer her nail and beauty services to clients. Having always loved getting her nails done and always having an interest in beauty, Stacey decided it was time to…

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Nail Tech Talk: Amy Skillicorn of Nails By Amy

By Callie Iley | 15 April 2023

Nail artist, Amy Skillicorn of Nails By Amy, shares her love for natural and minimalistic nail looks, and reveals her plans for the future of her business… “I love all types of different of nail designs, but I definitely have a favourite,” Amy laughs. “My favourite style would have to…

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Salon in the Spotlight: The Beauty Hut, Norfolk

By Callie Iley | 13 April 2023

Sister duo, Martina and Yvette Parent, opened the doors to The Beauty Hut in July 2021 in memory of their mother, Linda Parent, who they lost to Covid in June 2020. “This business means everything to us and we’re trying our hardest to make it successful for our mum,” they…

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Eco-savvy nail spa, The Nail Yard, expands into East Lothian

By Callie Iley | 13 April 2023

The Nail Yard has expanded its franchise with its eco-friendly nail bar on the Archerfield Estate, East Lothian, following the success of its Morningside location. Since the launch of its first salon in April 2015, The Nail Yard Edinburgh has sought to provide luxury services to eco-conscious clients, sourcing products…

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