TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Nail Tech Talk: Olga Armengol Palomino of Holy Nails

By Callie Iley | 13 August 2022

Olga Armengol Palomino of Holy Nails chats with Scratch about her introduction to the nail industry and pushing out of your comfort zone as a tech… “Marble nails are on the top of my list when it comes to nail art,” Olga shares. “I find it super fun to mix…

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Salon in the Spotlight: Chantelle Louise Nails-Beauty-Holistics-Training, Blackburn

By Callie Iley | 11 August 2022

Chantelle Baldwin decided to take the leap and set up her own salon space, affectionately named The Beauty Room, in an established beauty salon.  “The Beauty Room is located in a salon in Blackburn called Libra. It was one of the first salons in Blackburn and is still open and…

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Nail Tech Talk: Nadine Slater of The Little Nail Shed

By Callie Iley | 6 August 2022

Scratch chats to Nadine Slater of The Little Nail Shed about what she wants to achieve within the nail industry longterm, and taking things at her own pace… “My signature nail style is a French or animal prints,” Nadine reveals. “My favourite products to use for nail art are Jade…

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Salon in the Spotlight: Boo Does Nails, Birmingham

By Callie Iley | 4 August 2022

During lockdown, Beckie Jones reflected on her career, deciding to take a risk when restrictions eased, opening up her own salon. “It was a risk I needed to take, as I felt a deep need to finally carve out a space where I could be free to do what I…

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Nail Tech Talk: Carrie Bohan of Nails by Carrie

By Callie Iley | 30 July 2022

Carrie Bohan of Nails by Carrie sits down with Scratch to talk about her love for natural nail transformations and the importance of posting regularly on Instagram… “I love natural nail transformations and restoring peoples confidence in their nails,” Carrie reveals. “I am a builder gel only tech, so my…

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Salon in the Spotlight: Eden Nails & Beauty, Derby

By Callie Iley | 28 July 2022

Beginning her nail journey in 2013, Laura Lima has a variety of experience in the beauty industry. “I have always dreamed of having my own salon one day, and in 2020, I decided to experience the self-employed side of things and was never happier!”   “I started to slowly climb…

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