Megaphone Marketing

Nail & beauty educators, here’s how to market your courses to create demand

By Rebecca Hitchon | 27 February 2024

Esteemed nail and beauty educators share their top marketing tactics to increase the demand for courses… Find your niche “Educators must figure out what their USP (unique selling point) is, so they can focus on and reap the rewards from marketing this quality. What is your key strength? What does…

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Students Beauty Fashion

Fashion Retail Academy acquires The London College of Beauty Therapy

By Helena Biggs | 26 February 2024

The Fashion Retail Academy (FRA) has acquired beauty education centre, the London College of Beauty Therapy (LCBT), in order to expand its specialist education offerings. The FRA has trained over 13,000 students for entry-level roles in fashion and retail since 2005, and its acquisition of LCBT expands its commitment to…

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Roadmap: Nail & beauty training to recommence from 8 March in England

By Kat Hill | 1 March 2021

In-person nail & beauty training in England can resume from 8 March as part of Prime Minister, Boris Johnson’s lockdown exit strategy. The British Beauty Council & Marian Newman, of The Federation of Nail Professionals (FNP) have confirmed via Department for Business, Energy & Industrial Strategy that ‘independent/private training providers’…

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Beauty Facial Stock Image

Is your beauty course reputable? Here’s 8 ways to tell…

By Guest Writer | 11 January 2021

The team at Beauty Courses Online shares advice on choosing a reputable nail or beauty course… Unlike other industries in which poor practitioners can take some time to surface, a bad nail or beauty treatment is visible on a client straight away – so it’s hard to fake success. There…

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Course Booking

How to choose your next nail course

By Kat Hill | 25 January 2019

Take note – this is the year to make it happen! Selecting a course to book is a commitment, so be sure you’re consider these top tips from the experts… “You will need to know what will be taught on the course, and be sure to think of the type…

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Q61 co-director, Helena Linsky

How to encourage CPD within your team

By Kat Hill | 1 January 2019

Helena Linsky, co-director of salon chain, Q61, shares her thoughts on the importance of encouraging CPD within your team. “Education is at the heart of Q61, and has allowed us to develop our team, and, consequently, our brand since our inception in 2015. “As an integral part of the business,…

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Hch Therapists Copy

Staffordshire spa launches training programme for budding therapists

By Kat Hill | 27 November 2018

Hoar Cross Hall has revealed a new training programme – Reward, Improve, Sustaining Excellence (RISE) programme. The Grade II listed Staffordshire spa is on the hunt for therapists to join its team of professionals, where they will be enrolled on its programme. The new recruits will work their way through the…

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How to make the most of your beauty qualifications

By Scratch Staff | 25 July 2018

Anna-Cari Gund, president of CIDESCO, shares her top tips for making the most of your beauty achievements… Achieving a globally renowned beauty qualification can be an amazing feeling. Our CIDESCO graduates know that obtaining a CIDESCO diploma places the world at their fingertips. If you have a qualification you want…

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Scratch Stars Judging Event, Comm By Sophie Hill

LCBT to offer spa management degree with University of Derby

By Kat Hill | 18 May 2018

The London College of Beauty Therapy has announced that it has been approved as a partner of the University of Derby. The college, which hosts the annual judging day for the Scratch Stars Awards – as pictured, will be offering the University of Derby’s International Spa Management Foundation Degree from September…

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Latest Nimue skincare products revealed at Leeds event

By Kat Hill | 20 April 2018

Sweet Squared hosted an intimate event for Nimue Skin Technology customers. Held at S2’s headquarters in Leeds, customers were invited to share their thoughts, ideas and views directly with S2 co-founders, Samuel and Samantha Sweet, and were presented with the latest product launches by European educator for Nimue, Vicky Convey.…

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