Build shape & add length to nails with 8 Hema-free Zero Builder Gel shades

By Rebecca Hitchon | 11 April 2024

Irish nail brand, The Manicure Company (TMC), has unveiled an eight-piece Zero Builder Gel™ range to build shape and add length to nails. The line has been five years in development and follows the company’s Zero Gel Polish™ launch last year, which captured attention with its ‘zero’ allergens ingredient list…

Perfect your hard gel application & nail art with these Lecenté launches

By Rebecca Hitchon | 31 March 2024

Lecenté has added four hard gel shades, a fast form collaboration and collection of detail paints to its professional nail product portfolio. Hard Builder Gel shades, Petal, Dulce, Biscuit and Soft Pink, feature an improved formula designed to suit a range of skin tones and provide high shine strength. They…

Halo serves up 12 sweet Patisserie-style builder gel shades in Hema-free formula

By Helena Biggs | 18 March 2024

Nail brand, Halo, has expanded its EasiBuild range with 12 Hema-free shades. Inspired by delectable treats from the patisserie, the collection features shades to suit all skin tones; from creamy pinks and nudes to chocolatey, coffee-style hues. Ideal for creating salon-style sculpts, the EasiBuild formula can be used with forms…

The GelBottle Inc adds 5 HEMA-free shades to BIAB™ range

By Callie Iley | 29 February 2024

The GelBottle Inc has expanded its popular Builder In A Bottle (BIAB™) range with the addition of five cool and creamy shades. The Brighton-based nailcare company, also known as TGB, has expanded its HEMA-free BIAB™ range for creating durable builder gel overlays, providing the same strength to natural nails as…

The GelBottle Inc adds 10 BIABᵀᴹ builder gel shades to portfolio

By Rebecca Hitchon | 21 January 2024

Say hello to some of your favourite The GelBottle Inc gel polish colours in the brand’s BIABᵀᴹ builder gel formula. The Brighton-based nailcare company, fondly known as TGB, has launched ten BIABᵀᴹ shades, from sheers to shimmers and full coverage colours, to easily build strong natural nail overlays. They are…

The Nail Lab moves into gel product market with Hema-free NU:gel launch

By Callie Iley | 7 November 2023

Launching with seven shades of builder gel and seven shades of gel polish, The Nail Lab has introduced its NU:gel range. Founded by multi-Scratch Star award winner, nail technician & educator, Paulina Zdrada, The Nail Lab has expanded its product offering with the launch of its NU:gel system. The NU:gel…

The GelBottle Inc appoints Harriet Westmoreland as global brand ambassador & unveils HEMA-free BIAB™

By Rebecca Hitchon | 27 October 2023

Brighton-based nail brand, The GelBottle Inc, has named internationally acclaimed nail artist to the A-list, Harriet Westmoreland, as its global brand ambassador. Via the partnership, Harriet will share her industry expertise by creating nail designs to inspire and how-to guides – on topics from prep to achieving a clean finish,…

Which Gelish system works best for my nail needs?

By Chloe Randall | 2 August 2023

No nails are identical in their needs, so get clued up on three offerings from Gelish – each with different properties to ensure an appropriate, long-lasting and smooth nail finish for your clients. Delve into the benefits of the brand’s Brush-On Builder Gel, Foundation Flex and Structure Gel… Brush On…

Looking for some more builder gel colours? Glitterbels unveils 60 Hema-free Builder-bel hues

By Chloe Randall | 10 July 2023

Glitterbels has diversified its range of 11 Brush On Builder Gels by introducing 60 in a Hema-free formula. “The soak-off formula of the Builder-Bel Gels allows pros to build short extensions with a form or tip, add strength to the natural nail and build shape,” comments Annabel Maginnis, co-founder of…

Artistic Nail Design unveils 2 structure gel products to build & strengthen nails

By Rebecca Hitchon | 16 June 2023

Artistic Nail Design has extended its range of structure gels with the launch of a Brush-On Builder Gel and Rubber Base Coat – which is available in three shades. The two formulas feature alongside Artistic’s Correction Gel Soak-Off Nail Strengthener, in what UK distributor, Louella Belle, is calling the ‘dream…

Luxury without a high price tag? Check out Brush On Luxe gel polishes & builder gels

By Carter Rogers | 12 June 2023

In just three years, Brittany Thwaites has grown her business from a modest home setup to a luxury salon space in the centre of Harrogate. Specialising in gel polish services, it was a regular client who, at an appointment last July, ignited a curiosity in Brittany; to create her own…

Nails Laundry becomes UK distributor for enVogue Nails

By Chloe Randall | 22 May 2023

North American nail product manufacturer, En Vogue Sculptured Nail Systems, has appointed Nails Laundry as distributor of its products in the UK. The brand, which was incorporated in 1996, offers the Premium and Simply range of gels, alongside builder gel in a bottle, colour gels and gel polish. A spokesperson…

Nail Tech Talk: Kayla Rodgers of Kayla The Brand

By Callie Iley | 6 May 2023

Nail & lash artist, Kayla Rogers of Kayla The Brand’s lifelong passion for art found its canvas in the beauty industry, thanks to the creative freedom and artistry it affords. Her passion for art instantly attracted Kayla towards nail artistry. “I loved the idea of being able to create different…

OPI unveils Diamond Gel for 3in1 nail builds, sculpts & overlays

By Chloe Randall | 1 March 2023

OPI has launched Diamond Gel, a versatile hard gel nail system that can be used to build, overlay and sculpt for a strong, durable and high-shine nail finish. The three-part system features Base Gel, which provides maximum adhesion to the natural nail and acts as a flexible barrier between the…

Add length & strength to nails with Gelish’s Brush-On Builder Gel

By Chloe Randall | 16 January 2023

Add length & strength to nails with Gelish’s Brush-on Builder Gel Gelish has launched Brush-On Builder Gel to extend, overlay, build and support the creation of nail art. With a self-levelling formula, the product provides over 21 days’ wear and offers a clear, bubble-free finish. The builder gel can also…