5 ways to attract your dream clients on social media
Anna Khanna, founder of Socialista Media, reveals 5 ways to attract your dream clients on social media… Social media is the window into your business, think of it as your shop front. It is a tool which is useful to draw in customers and clients, and when you follow the…
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Reopening: Back to work checklist
Are you ready for the return to work? Scroll down for our checklist to help prep you and your business for reopening. Treatments offered by nail & beauty professionals are classed as ‘close-contact services’ and foster specific government guidelines that must be followed to ensure safe working practice. You have…
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10 top tips for techs to get mindset & business ready to greet clients next week
With industry focus on the reopening of nail salons this month, I thought it relevant to address how you’re going to approach this and get into a positive mindset for working and being successful. Whilst the lockdowns have been a drain on everyone’s business, for many, the thought of suddenly…
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Behind The Brand: Check out the Zephyros nail dust collector
Scratch chats to Charles Kim, company CEO of SM about the Zephyros Nail Dust collector and the benefits it can bring to your nail space.. Korean-based company, SM was established in 2011 as a professional developer and manufacturer, specialising in beauty-related articles. After witnessing the expansion of the nail market,…
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NAIL TECH TALK: Gemma Anne Dawson of Gem’s Gels and Glitters
Scratch chats to Gemma Anne Dawson of Gem’s Gels and Glitters about her training and the importance of developing new skills as a nail tech… My journey in nails only really happened in 2016. Before then, I worked in a university teaching statistical analysis to undergraduate students. I’d always studied…
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Confused about glove certification? Katie Barnes sheds some light
In a previous Scratch post, I discussed the purchasing of genuine, safe PPE and how to use and remove it correctly. Lack of nitrile glove use or using the wrong nitrile gloves can cause issues that our industry is far too aware of due to allergies. The Covid-19 pandemic has…
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NAIL TECH TALK: Stephanie Connolly of Nailed it! Nails by Steph
Scratch chats to Stephanie Connolly of Nailed it! Nails by Steph about dealing with self doubt and her advice for aspiring nail techs… My favourite all time nail product is my complete Kokoist USA gel collection as they are so pigmented and apply beautifully. I’m a massive nail art fan…
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Reopening: Learn about PPE
Are you ready for the return to work? Here, we recap PPE (Personal Protective Equipment) to help prep you and your business for reopening. Treatments offered by nail & beauty professionals are classed as ‘close-contact services’ and foster specific government guidelines that must be followed to ensure safe working practice.…
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Reopening: How to reassure your clients
It is vital to let your clients know what to expect on their return to your nail space, and reassure them of the measures you have taken to protect them. We speak to some nail professionals who share some tips on communicating with your clients when reopening… Liza Smith, salon owner…
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#NowTrending: Dreamy pink nail art by Sophie Rogers
Scratch chats to Sophie Rogers of Sophie’s Beauty Bar about her nail training and how she created this dreamy pink design…. From a young age, I knew I wanted to work within the beauty industry. However, it wasn’t until October 2020, after I was made redundant from my job, that…
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How I overcame Covid challenges to become an award-nominated nail tech
I’m Sabina, 29, a nail & lash technician based at Platinum Beauty in Littleborough, Greater Manchester. The first coronavirus lockdown meant I was unable to work in my hospitality job, which left me devastated. I had suffered ill health for some time and had been so happy to be working…
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NAIL TECH TALK: Frederica Waldron of EEKA Beauty
Scratch chats to Frederica Waldron of EEKA Beauty about sourcing inspiration for nail art and the importance of self-confidence… What is your all-time favourite nail product? This is a hard question! I don’t think I can choose one favourite product, but I definitely have a few must-have products that I…
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How a mentor can boost your nail industry success
Kara Kotsonis, owner of the award-winning NailSquad salon in Deal, Kent, shares her experiences of a business mentor… You may have heard the word ‘mentor’ banded around, but never really thought or looked into whether a mentor could be helpful for you or your business. If so, here’s the professional…
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Nail Tech Talk: How I’ve been keeping busy while my salon is closed
Tina Bell, head of education for Pure Nails & owner of Totally Polished Academy, shares the ways she’s been keeping busy before her nail business and academy can resume in-person service… I have officially worked more from my dining room table in the past year then I have my salon – who would…
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#NowTrending: Aurora nail art by Charlotte Clements
Scratch chats to Charlotte Clements of Nails and Beauty by Charlotte about her future goals and how she created this striking aurora nail design. I have worked in the beauty industry since 2006. During my time in the industry, I have worked as a beauty therapist on a cruise ship,…
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