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The meaning behind your nail colour choice

By Chloe Randall | 28 November 2022

The meaning behind your nail colour choice For your client, choosing what to have at their next nail appointment is a big decision. From browsing Instagram for inspiration, to thinking about what occasions they have over the few weeks after that their nails need to be suitable for, choosing their…

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Top TikTok nail trends for summer 2022

By Callie Iley | 10 June 2022

After analysing the top 20 videos tagged with #SummerNails2022 on TikTok, cosmetic surgery experts Tajmeeli have unveiled the top nail art trends for summer 2022. TikTok has quickly become a go-to platform for beauty trends, with the #SummerNails2022 hashtag amassing 4.3 million views across its content. The analysis shows that…

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Beauty ranked as second most popular industry on TikTok

By Emma Hobday | 14 February 2022

The financial experts at have found that one in four people (26%) shop locally due to being inspired to do so on social media. Taking this statistic, they then wanted to discover which businesses are most successful on TikTok.  Using the hashtag #smallbusiness, the team analysed the new number of views and videos…

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5 nail hacks taking over TikTok

By Chloe Randall | 21 December 2021

From perfecting smile lines to styling swirls, TikTok users have been sharing their home ‘nail hacks’ to perfect their favourite nail looks. While we always recommend visiting a trained nail technician for optimum nail care and results, we’ve rounded up five of the #nailhacks on the platform, which has over 480…

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Revealed: the most watched beauty hacks on TikTok

By Chloe Randall | 30 July 2021

New research by cosmetic surgery experts, Tajmeeli, has revealed which beauty videos are the most in demand with users on TikTok. With over 12.5 billion views on TikTok, #BeautyHacks dominate the platform with users all over the world tuning in. The key findings from the research are: #NailHacks has had over…

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Why white nails are trending on TikTok

By Emma Hobday | 12 July 2021

Move over updating your relationship status on Facebook; there’s a new way to tell the world whether you’re single or taken. Teens on TikTok are painting their nails white to signify singledom, and baby blue if they’re in a relationship. So, why white? According to Urban Dictionary, white nails mean…

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Beauty takes the top title for most popular industry on TikTok with over 61 million likes

By Alex Fox | 17 June 2021

With nearly half of the world’s population using social media platforms, businesses old and new have been given a cheap alternative to advertise, interact and engage with customers. Since its launch in 2016, TikTok has exploded in popularity and now has over 689 million monthly active users. The hashtag ‘#smallbusiness’ currently…

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How to create a TikTok for your nail designs

By Chloe Randall | 31 May 2021

Faith James of @faithjamesnails on TikTok, which boasts over 50,000 followers, shares how to create a TikTok for your nail designs… Step 1- Press the ‘+’ button at the bottom of the screen to get started. Step 2- Select the ‘60’ at the bottom of the screen if you would…

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NAIL BITES: 5 tales from the industry w/c 23 May

By Chloe Randall | 30 May 2021

Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Light blue nails The light blue nails trend is taking over TikTok right now but what does it actually mean? TikTok users are…

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5 things nail techs need to know about TikTok

By Chloe Randall | 26 May 2021

In this day and age, being a nail technician is so much more than creating gorgeous nails for their clients. Keeping up with the latest social media app as a method to reach potential clients is essential, and currently, the latest app to enter the nail world is TikTok. The…

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