Chloe Web Newsfeature Template 1200x800px (36)

The meaning behind your nail colour choice

By Chloe Randall | 28 November 2022

The meaning behind your nail colour choice For your client, choosing what to have at their next nail appointment is a big decision. From browsing Instagram for inspiration, to thinking about what occasions they have over the few weeks after that their nails need to be suitable for, choosing their…

Read More
Top Nail Trends Tiktok News

Top TikTok nail trends for summer 2022

By Callie Iley | 10 June 2022

After analysing the top 20 videos tagged with #SummerNails2022 on TikTok, cosmetic surgery experts Tajmeeli have unveiled the top nail art trends for summer 2022. TikTok has quickly become a go-to platform for beauty trends, with the #SummerNails2022 hashtag amassing 4.3 million views across its content. The analysis shows that…

Read More
Emma Web Featured Image 1200x800px 2022 02 14t155245.428

Beauty ranked as second most popular industry on TikTok

By Emma Hobday | 14 February 2022

The financial experts at Money.co.uk have found that one in four people (26%) shop locally due to being inspired to do so on social media. Taking this statistic, they then wanted to discover which businesses are most successful on TikTok.  Using the hashtag #smallbusiness, the team analysed the new number of views and videos…

Read More
chloe web newsfeature template 1200x800px (9)

5 nail hacks taking over TikTok

By Chloe Randall | 21 December 2021

From perfecting smile lines to styling swirls, TikTok users have been sharing their home ‘nail hacks’ to perfect their favourite nail looks. While we always recommend visiting a trained nail technician for optimum nail care and results, we’ve rounded up five of the #nailhacks on the platform, which has over 480…

Read More
tiktok beauty

Revealed: the most watched beauty hacks on TikTok

By Chloe Randall | 30 July 2021

New research by cosmetic surgery experts, Tajmeeli, has revealed which beauty videos are the most in demand with users on TikTok. With over 12.5 billion views on TikTok, #BeautyHacks dominate the platform with users all over the world tuning in. The key findings from the research are: #NailHacks has had over…

Read More
emma web featured image 1200x800px (2)

Why white nails are trending on TikTok

By Emma Hobday | 12 July 2021

Move over updating your relationship status on Facebook; there’s a new way to tell the world whether you’re single or taken. Teens on TikTok are painting their nails white to signify singledom, and baby blue if they’re in a relationship. So, why white? According to Urban Dictionary, white nails mean…

Read More
Put On Lip Gloss Banner

Beauty takes the top title for most popular industry on TikTok with over 61 million likes

By Alex Fox | 17 June 2021

With nearly half of the world’s population using social media platforms, businesses old and new have been given a cheap alternative to advertise, interact and engage with customers. Since its launch in 2016, TikTok has exploded in popularity and now has over 689 million monthly active users. The hashtag ‘#smallbusiness’ currently…

Read More
Faith Tiktok

How to create a TikTok for your nail designs

By Chloe Randall | 31 May 2021

Faith James of @faithjamesnails on TikTok, which boasts over 50,000 followers, shares how to create a TikTok for your nail designs… Step 1- Press the ‘+’ button at the bottom of the screen to get started. Step 2- Select the ‘60’ at the bottom of the screen if you would…

Read More
Chloe Web Newsfeature Template 1200x800px

NAIL BITES: 5 tales from the industry w/c 23 May

By Chloe Randall | 30 May 2021

Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Light blue nails The light blue nails trend is taking over TikTok right now but what does it actually mean? TikTok users are…

Read More
Tiktok

5 things nail techs need to know about TikTok

By Chloe Randall | 26 May 2021

In this day and age, being a nail technician is so much more than creating gorgeous nails for their clients. Keeping up with the latest social media app as a method to reach potential clients is essential, and currently, the latest app to enter the nail world is TikTok. The…

Read More