Posts by Chloe Randall
UK consumers embrace the trend for ‘Skinimalism’
According to research by The NPD Group, prestige skincare sales in the UK declined by 23% in the year of 2020 as consumers began to adopt the trend for Skinimalism. The total prestige skincare market was valued at £295 million in 2020, a year when stores were periodically closed due to various lockdowns, leading to…
Read MoreLockdown: the advent of online nail competitions
Nail competitions have been growing steadily in popularity for some years now with the likes of Nailympia London attracting many nail pros from around the globe to its arena every autumn. The onset of national lockdowns across the globe and heavy restrictions on travel have meant that 2020 did not see any live competitions, but instead saw the emergence of the…
Read MoreLART Nails adds 7 dipping powder shades for spring
LART Nails has unveiled its Pro Elements collection, an addition to the Mineral Dipping Powder range. LART Pro is an advanced Mineral Dipping System™ for use by nails professionals. It is a standard nail dipping system application with additional nail styling options. The system has over 209 colour powders available, with more being added every…
Read MoreReopening: How to reassure your clients
It is vital to let your clients know what to expect on their return to your nail space, and reassure them of the measures you have taken to protect them. We speak to some nail professionals who share some tips on communicating with your clients when reopening… Liza Smith, salon owner and CND educator on client…
Read MoreLockdown: how to up-skill as a nail tech
For many nail technicians and salon owners, lockdown has given them the gift of time. Time to either learn new nail techniques, how to improve their business, or simply, going back to basics. Here are some techs who share how they have up-skilled their nail techniques during this time… “For me it’s been training. It’s…
Read MoreAdd texture to nails with Naio Nails’ Jelly Gel Polish
Naio Nails has launched its Jelly Gel Polish range, comprising 16 colours. Jelly nails are a way to play with sheer colour and add a little texture. Paired with a shiny topcoat, jelly nails have a coloured glass-like finish. The 16 colours available from Naio are all transparent and are all named after exotic wild fruit,…
Read MoreBeauty bookings see 432% spike after salon reopening date announced
According to Stylist, Beauty bookings service Treatwell has reported a 432% spike in bookings within 24 hours after it was announced salons could potentially reopen on 12 April. After a tough 12 months for the industry, the announcement of the earliest date the sector can reopen in line with the Covid-19 roadmap led to a…
Read MoreBABTAC Inspiring Beauty Awards winners announced
The winners have been announced for the first-ever BABTAC (British Association of Beauty Therapy & Cosmetology) Inspiring Beauty Awards. The awards took place virtually with nearly 100 guests attending including Mille Kendall MBE, Caroline Hirons and Sonia Haria to celebrate the champions in the beauty industry who have shown positivity and vision throughout the pandemic.…
Read MoreCoronavirus: Nail & beauty businesses in Scotland to reopen ‘from 26 April’
First Minister Nicola Sturgeon has revealed that the reopening of hairdressers in Scotland will be phased in from 5 April, with all other non-essential retail premises including close contact services being allowed to reopen from 26 April at the earliest. This date will be subject to continued review and levels may be modified. Ms Sturgeon…
Read MoreBehind the Brand: Meet the duo behind Get Buffed Pro
Founded in 2019 by nail pro duo Sarah Elmaz and Cathy Burge, Get Buffed Pro was born after they had both been working in the industry for more than 15 years. As nail professionals themselves and using tools every day, they saw a gap in the market for nail art brushes. The range offers specialised…
Read MoreNAIL BITES: 5 tales from the industry w/c 7 March
Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Pinterest trend Pastel manicures are guaranteed to trend every year for the Spring season, but for 2021, lavender in particular is outpacing the rest. Lavender and lilac nails…
Read MoreHow to treat a pregnant client in the nail salon
Pregnant pampering can be a welcome treat for a tired mum-to-be. For pregnant clients, changes often need to be made to comply with their needs and safety when being treated, whilst making their time in the salon as comfortable as possible. Here, we share some considerations you can make for your pregnant clients… Considerations to…
Read MoreHow to care for a pregnant nail technician
Carrying a baby can be both the most beautiful, yet tiring period of a woman’s life. If you’re a salon manager with a pregnant employee or you’re expecting a child yourself, help aid your daily work life with top tips for keeping as comfortable as possible… Points to consider: Posture Posture is always important for…
Read MoreMaintain hygiene levels with Essenzza hand sanitiser
Essenzza has revealed its Anti- Bacterial Hand Sanitiser Gel, ideal for maintaining hygiene in the salon. The gel kills 99.9% of bacteria and allows you to moisturise without needing water. Whilst frequent sanitising and washing can dry hands out, this 75% alcohol gel includes aloe vera extract which gently and effectively moisturises your hands. Essenzza…
Read MoreUnilever to remove the word ‘normal’ from beauty & personal care products
Global beauty conglomerate, Unilever are removing the word ‘normal’ from advertising and packaging from their beauty and personal care brands. This move comes after new research conducted by Unilever demonstrated 74% of people wanting the beauty and personal care industry to reflect a broader definition of beauty. It is one of several commitments the company…
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