Expert explains why simple & authentic nail content wins on social media

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Nail content creator, Zoya Mac, shares social media advice to raise your business profiles and elevate your content… A lot of the people who attend my workshops or send me messages ask the same question: ‘What content should I be creating?‘. Very often, behind that question, there’s something else going on: overthinking. Everyone knows what…

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Why do we get cracked heels & how can dry feet be treated?

One of the most common foot conditions – and a source of discomfort and embarrassment for many, cracked heels are prevalent year-round. Read on for maintenance tips and treatment tricks… Research by footcare brand, Scholl, reveals that one in three people in the UK feel ashamed or embarrassed of their feet, with one of the…

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3 steps to increase your beauty treatment prices without guilt

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Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame it. You don’t have to…

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Can a manicure last 7 weeks? The truth from a nail expert

Sarah Akhtyrska is an international nail competitor, Nailympia winner, educator, judge & speaker. Originally from Ukraine, Sarah relocated to the USA in 2022, where she co-founded A-SKY Studio in Manhattan. She is the creator of the Clean Nail Extension Technique (CNET), which has been used in salons across the globe since 2019. Here, she explores what happens to natural nails…

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Nail pros share how to achieve the perfect chrome application

Chrome designs have become a staple style for anyone looking to elevate their nails with a pop of metallic magic. However, chrome application can prove tricky, with many nail techs struggling to achieve the desired finish. We asked nail experts how to avoid common issues and ensure a fabulous finish every time… “Whether it’s used…

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Ingrown nails & greenies: how to manage them as a nail tech

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Have clients presented you with conditions like ingrown nails or greenies, but you’ve felt unsure about whether you should continue their appointments? Read on to freshen up your initial training and note the natural nail conditions that require medical intervention. While nail professionals should refrain from making medical diagnoses, it’s important to be aware of…

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14 nail & beauty podcasts to listen to in 2026

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We’ve scoured podcasting platforms for shows to keep nail and beauty pros company in the salon and beyond… Clawgasmic Nail Tech Talks Launched in 2021, this podcast serves to ‘help, educate and inspire nail technicians and artists from all over the world’. Educator, mentor & co-founder of the Clawgasmic online support platform, Chantelle Johnson, hosts…

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How nail techs can manage unreasonable client expectations

Session nail stylist & salon owner, Marie-Louise Coster, shares how to set clear boundaries around what clients should expect from treatments… Recently, I had a client visit me for a gel manicure and tell me that ‘her cuticles didn’t need doing’, ‘the appointment should only take 40 minutes’ and her nail look is ‘guaranteed to last…

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How nail techs can take time off without losing income

Nail business mentor, Hannah Clayton, shares how nail pros can enjoy time off without financial stress… Beauty professionals deserve time off, but every summer I see the same pattern happening with nail techs in my community. The week before they leave for a holiday, they squeeze in extra clients to ‘make up’ for being away. While…

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Onychomycosis: how to recognise, prevent & treat fungal nail infections

Onychomycosis – also known as nail mycosis or a fungal infection, is a condition that is primarily caused by fungi that thrive in warm, damp environments. While it most commonly affects toenails, fingernails can also become infected. Here’s what causes it, how to prevent it and the best treatment options… Fungal nail infections are particularly…

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