How to justify your nail treatment prices
Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of content and want to unpack it with you. I do this from the perspective of a pricing expert who, trust…
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Are your gloves protecting you against nail ingredients?
In a previous blog for Scratch, we explored what gloves are needed for nail technicians and covered thickness and how often these need to be changed. In this blog, we delve deeper into chemical permeability and how to know if your gloves protect you against the chemicals which you use…
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How to successfully edit your nail photos
In a previous blog, I shared 5 top tips on improving your nail photos. In this post, I am going to share more about editing your nail photos. Editing images these days, including nail images is a controversial topic. Your nail images should show the quality and truth of your…
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5 ways to use the Threads app to benefit your beauty business
Jon Morgan, CEO & editor-in-chief of consulting firm, Venture Smarter, shares how small businesses can utilise Meta’s latest social media app, Threads, to maintain a competitive edge… 1. Brand awareness Threads is another opportunity for small businesses to increase visibility for their brand, with updates on products and services, plus…
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How AI can help your nail salon to thrive
Artificial intelligence (AI) allows content to stay fresh and exciting, helps with customer service and builds client relationships, to name a few benefits. And it is already doing many of these things through salon software, reveals Rikki Tronson, chief revenue officer at salon software company, iSalon, who shares expertise below.…
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7 ways nail & beauty salon managers can maximise sales in quarter 4 of the year
Founder of PHAB Service Stars, business coach and management trainer Nergish Wadia-Austin, shares what salon managers should consider when planning for a successful fourth quarter… Research: Conduct market research to identify popular trends, products, and services during the holiday season by talking to your suppliers. Ask them about competitors’ strategies…
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Discounts: Are they a good idea?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice on offering discounted services to family & friends… We’ve all been faced with the dilemma of giving a discount to friends and family. While it may seem like a good deed to hook up your loved ones,…
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Silent walkers: Penny Etheridge on using salon software to prevent them & build lasting client relationships
With 91% of clients not complaining after a negative experience in the salon, instead opting to not return, becoming “silent walkers”, Penny Etheridge of Penny Etheridge Creative Business Consultancy discusses how salon software can be utilised to prevent this. “Using your software system to its full potential lets you have the…
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How to believe in yourself as a nail pro
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice to remove those negative thoughts as a nail pro… Entrepreneurship isn’t for the faint- hearted. It takes a rock-solid mindset and the ability to navigate challenges and obstacles. Many nail bosses struggle to achieve their goals due to…
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4 items you should be sanitising alongside your nail tools
You clean, disinfect and sterilise your nail tools, but on what else should you carry out these processes? Any reusable items that come into contact with clients’ skin or nails must be sanitised, disinfected and sterilised, depending on your country’s regulations. Protocols referred to in this blog are applicable to…
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Seeking smooth skin this summer? Check out waxing specialist Andy Rouillard’s top tips
Waxing specialist & Salon System expert, Andy Rouillard of Axiom Wax Academy, shares his top tips for achieving a perfect finish when performing professional wax treatments in the summer. 1. Cleanse “Hot, sweaty skin is a nightmare to wax, so don’t be stingy with the pre-wax cleanser,” Andy recommends. “Just…
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How to incorporate mindfulness into your beauty services
Salon System educator, Lisa Stone, who achieved a meditation qualification after using the practice to support her mental health, shares how mindfulness techniques can be used in your beauty business… We can spend so much time and money on ensuring our outward appearances look and feel great, that we forget…
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9 ways to support employees during the cost of living crisis
Experts at employee engagement software company, Weekly10, have collated nine top tips for businesses to support staff during tough economic times… 1. Focus on employee engagement When employees feel connected to their work, peers and company mission, they’re more likely to find meaning in their work. They feel like they…
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5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…
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How to price mobile nail services
Scratch Stars Mobile Nailist of the Year 2022 & finalist for the category for 2023, Clare Woodcock of The Nail Club, shares pricing pointers for mobile nail pros… Mobile pros: you offer a premium service, so charge for it! Gone are the days when manicures were add-on services in hairdressing…
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