Britney tokyo coachella nails

MANI MONDAY: Coachella claws

By Sophie Nutt | 16 April 2018

Begin the week the right way with some nail inspiration this mani Monday! So that’s it – Coachella is over for another year. As always, the weekend saw an abundance of celebrity drama such as Justin Bieber allegedly punching a man in the face and that unforgettable, record-breaking Beyoncé performance. However, the…

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Versum sell emotions

Software expert suggests selling emotions to engage clients

By Scratch Staff | 16 April 2018

Slawomir Gawlowski, business development coach at salon software company, Versum, reveals a new tactic; using emotion, to help engage clients… “The astonishing potential of powerful emotions should be employed at the very onset of a business undertaking. Before you start promoting any products or services, give your business a unique personality. Use…

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Jemma ball nails

WHAT I’M WEARING: Jemma Ball, Jemma Bailey Beauty

By Sophie Nutt | 15 April 2018

We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Bailey Beauty, wears a fresh nail look using sugary sweet shade Candied from the new CND Chic Shock collection. “I created the nails by extending them with CND Liquid and Powder before using CND Shellac in…

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Hollie powers

Hollie Powers talks money

By Kat Hill | 13 April 2018

Are you charging enough? Hollie Powers, beauty business expert and spa owner, shares some top tips… Prices are one of the most overlooked elements of creating a menu within a salon – and sadly, far too many people price too low to attract new customers. Low, bargain prices will probably,…

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Faby tools

Good health, safety & hygiene practices at the nail desk

By Scratch Staff | 12 April 2018

Head educator for Faby, Alessandra Marchesi, encourages you to assess your current working practice for any bad habits – and serves up top tips for maintaining high standards of practice Even as experienced and highly qualified professionals, bad habits can creep up in terms of health, safety and hygiene. You…

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Nailcraft by vonny, yvonne tuckley

Salon in the Spotlight: Nailcraft by Vonny, Loughborough

By Kat Hill | 11 April 2018

Starting life as the home study in Yvonne Tuckley’s family home, this salon is now a cosy retreat for clients. Yvonne’s passion for nail care was inspired by her own experiences of nail damage, spurring her on to train and become fully accredited. Deciding she wanted to make her passion…

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Nailbiting

Nail your consultation for nail biters

By Kat Hill | 10 April 2018

Help kick a client’s nail biting habit by kicking off your service with a consultation perfectly tailored to their nail needs. Rachel Gribble, Salon System expert shares, her tips… As with all nail services, the most important part is the client consultation. You need to establish how badly bitten the client’s nails are and…

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Metta francis at work

Handy tips for mobile nail techs

By Metta Francis | 10 April 2018

Metta Francis, winner of Scratch Stars Mobile Nailist of the Year 2015 & 2017, reveals her top tips for fellow techs working on-the-move… It’s so important to be organised as a mobile nail technician, as there is not the luxury of being able to pop to the nail cupboard to…

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Diana pajeva trending tuesday nails

#TRENDINGTUESDAY Diana Pajeva, Diana’s Nail Art

By Sophie Nutt | 10 April 2018

We want to see the designs trending at your nail desk! Diana Pajeva, of Diana’s Nail Art, revealed that her clients are switching from geometric nail art designs to those including floral artistry made up of pastel cremes. “It’s the time of year when we usually see the first blooms…

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Nhf logo

Don’t be caught out by April’s minimum wage rises, warns the NHF

By Kat Hill | 10 April 2018

The rise of the National Minimum Wage and the National Living Wage rates on April 1 2018 will impact hair, beauty and barber businesses up and down the country.  The NHF, a salon trade association that supports the industry, is urging employers to check staff are being paid at the…

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Reecey roo's nail bar

MANI MONDAY: And it was all yellow

By Sophie Nutt | 9 April 2018

Begin the week the right way with some nail inspiration this mani Monday! If we wear enough yellow the sun will come out… Right? Courtesy of Reecey Roo’s Nail Art Bar, this vivacious bumblebee manicure paired with matching trainers is as sweet as honey. The sassy London nail bar (it’s…

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Ink london nails bio additions

Bio-degradable nail glitters unveiled by INK London

By Helena Biggs | 9 April 2018

British brand, INK London, has launched the Bio-additions collection; six bio-degradable nail glitters designed to help reduce the nail industry’s carbon footprint. Following from the success of the brand’s recyclable acrylic refill backs, the INK London team has been conscious of glitter particles entering water and affecting sea life, so…

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Corey jade stockwell nails

WHAT I’M WEARING: Corey Jade Stockwell, Nail Techniques

By Sophie Nutt | 8 April 2018

We want to see what you’re wearing on your nails! Corey Jade Stockwell, of Nail Techniques, was inspired by a recent purchase when she created this floral, water colour effect nail look. “I was inspired by a new top I bought in Norfolk on the way to Hazel Dixon’s extreme…

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Andreea simona ignat

5 minutes with Andreea Simona Ignat

By Kat Hill | 7 April 2018

Scratch chats to top tech Andreea Simona Ignat…  Tell us about your training… I initially trained in Romania, and since moving to London I trained with a number of nail experts including David Fowler, Kostka Bojana, Madelene Wolf, Jana Duzanec, Oana Flutur, Anda Pamfile and many more. I’m looking forward to…

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Fblive

Facebook Live tips for nail businesses

By Guest Writer | 6 April 2018

Facebook Live videos are a great way to communicate with your clients, build up excitement and yield an instant reaction. Fee Wallace, lead educator for Sweet Squared and nail vlogger, explains how to get the best out of the social media tool… Making live videos to promote your business can…

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