YOUR FAVE Scratch cover of 2017: revealed!
The results are in for your favourite Scratch magazine cover image of 2017. Open to all Scratch readers, voting took place last weekend – with votes amassed in their hundreds for 13 eye-catching cover images. From bold, punchy nail styles to sultry poses and clever use of props, the images…
Read More
SALON IN THE SPOTLIGHT: Rainbow Nails, Plymouth
After five successful years in both her home salon and forging her client base as a mobile technician, Sophie Hudd is celebrating the opening of her new salon in Plymouth. “It’s a big change to now have my own salon and a small team of other techs – Emma and Kim…
Read More
#TRENDINGTUESDAY Kelly Colley, Lavish Nails
We want to see the designs trending at your nail desk! Kelly Colley, of Lavish Nails, revealed that this glittered winter-ice look has been popular amongst her clients that want to be prepared for festivities beyond Christmas Day. “I think this design has been popular as some clients want to…
Read More
How to boost your beauty brand image & identity
Meet Tom Ferris, owner of Blackwell Ferris Marketing, graphic designer, marketing consultant to the hair and beauty industries, and proud father. Tom has worked in marketing for some of the biggest consumer electronics and automotive brands in the world and now uses this experience to bring life to new and established…
Read More
WHAT I’M WEARING: Emma Stanton, Nails 2 Inspire
We want to see what you’re wearing on your nails! Emma Stanton, owner of Nails 2 Inspire and educator for Rebecca Abernethy Training Academy, sculpted these bold stiletto nails as an alternative to the typical Christmas glitz and glam. “I wanted to create a set of nails that reflected my bold…
Read More
CIDESCO to offer FREE membership for salons & spas throughout 2018
CIDESCO, the world standard for beauty and spa therapy, will be extending its current offer of free membership to beauty salons and spas into 2018, provided they meet the CIDESCO entry and inspection requirements. CIDESCO membership, which spans 40 countries across five continents, enables members to have their business certified…
Read More
SALON IN THE SPOTLIGHT: The Pretty Painter, Yeovil, Somerset
Bright, colourful and oh-so-fun, Cheryl Garner did not shy away when it came to creating her working environment. “I became self employed in 2010 after qualifying in 2002,” remembers Cheryl Garner. “I’ve been based at my current salon, Marley Barn Hair & Beauty, for four years now. My client, and…
Read More
Katie Barnes on why you don’t say ‘Chinese salons’
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, addresses the issue of non-standard salons and incorrect terminology – with a helping hand from CND educator, Anna Lee Let’s talk about the elephant in the room. Many technicians and clients are guilty of referring to non-standard salons as ‘Chinese salons’, ‘Viet…
Read More
#TRENDINGTUESDAY Sarah Vernon-Cowell, Sarah Vernon Nails and Beauty
We want to see the designs trending at your nail desk! Sarah Vernon-Cowell, of Sarah Vernon Nails and Beauty, revealed that a deep red hue complete with embellishments has been popular with her clients. “I am finding at the moment that clients are wanting something simple but glamorous. “This nail…
Read More
WARWICK TECH reaches final 12 in worldwide nail competition
Scratch blogger, nail artist and educator, Katie Barnes, has been shortlisted as the only UK finalist in NAILS magazine‘s Next Top Nail Artist competition. Now in its fifth season, NAILS Next Top Nail Artist is open to techs all over the world and sees contestants undergo a rigorous screening process after…
Read More
WHAT I’M WEARING: Amy Clarke, Studio ‘A’ Beauty
We want to see what you’re wearing on your nails! With just two weeks to go until Christmas Eve, Amy Clarke, of Studio ‘A’ Beauty, is spreading some festive cheer with these seasonal nails. “I created these nails based around Christmas and my favourite colour. I prefer my nails to all…
Read More
SALON IN THE SPOTLIGHT: Natalie’s Nails and Beauty Limited, Doddinghurst, Brentwood, Essex
Finally in a home of its own, Natalie Martin’s beauty business is thriving. Originally established in Natalie’s kitchen, the new specially-created log cabin salon in her garden allows Natalie to offer the bespoke services to her close-knit group of clients. “I live in a small village,” Natalie explains. “The majority…
Read More
#TRENDINGTUESDAY Jodie Walley, Jodie Walley Nails
We want to see the designs trending at your nail desk! Jodie Walley, of Jodie Walley Nails, revealed that aquarelle-style designs has been requested over and over again by her clients. “I think this particular design has been so popular as I showcased a rose pattern on my own nails and,…
Read More
WHAT I’M WEARING: Rachell Ward, Abstract
We want to see what you’re wearing on your nails! Rachell Ward, of Abstract Mails, created a pre-Christmas nail look which a chic burgundy and gold look perfect for the party season. “I used Kiara Sky Dip Powder in Pure White with Winter Wonderland over the top on the middle finger. For…
Read More
SALON IN THE SPOTLIGHT: The Boutik Salon, Plymouth
Recently refurbished, The Boutik Salon has evolved over the years to hone its client experience.“Originally started in 2009 as a nail salon in Plympton, Plymouth, The Boutik Salon has grown and expanded its range of services and treatments covering all aspects of hair, beauty, nails and lash,” reveals owner Abigail…
Read More
Read the latest issue
