Instagram analytics: what you need to know
You’ve got your posting strategy down, your content is getting hits and your following is gaining momentum. But, how do you keep it up and stay on top of the interests of those following and engaging with your account? The next step in any social media marketing strategy is to…
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Salon in the Spotlight: Mils Does Nails, Cheltenham, Gloucestershire
Prior to April 2021, Millie Hegarty was doing nails from her home on a part-time. “I decided to begin working full time on a self employed basis. I started renting a room in a salon which was lovely, but I always knew I wanted to have my own premises, I…
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Raynaud’s Syndrome: Here’s how you can help sufferers
Raynaud’s Syndrome is named after French physician, Maurice Raynaud, who first recognised the condition in 1862. The phenomenon causes an interruption of blood flow to all extremities including the hands, fingers and toes, when a spasm occurs in the blood vessels of these areas. Spasms triggered by exposure to cold…
Read MoreIV KULTURE nail brand sales serve to support 2% Black Nail Tech Initiative
Scratch chats to entrepreneurs Tianna, Taja, Ty, and Toi, the four sisters behind the Florida based nail brand IV KULTURE, about how they are making changes in the Black nail tech community and why they created The 2% Black Nail Tech Initiative… How did your business journey begin? We started…
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9 tips for successful salon retailing
Esteemed salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities… 1 Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It is…
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Salon in the Spotlight: Base Beauty, Stafford
Kate Meara quit her full-time job in a call centre in 2016 to take the plunge into the nail industry. “To be self employed with a few friends and family clients was terrifying at first. However, hard work and a love for the industry helped me to find my feet.…
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5 nail hacks taking over TikTok
From perfecting smile lines to styling swirls, TikTok users have been sharing their home ‘nail hacks’ to perfect their favourite nail looks. While we always recommend visiting a trained nail technician for optimum nail care and results, we’ve rounded up five of the #nailhacks on the platform, which has over 480…
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21 gift ideas for nail techs
The Christmas countdown is on and the end is in sight – but we know that the same might not be said for your Christmas shopping. If you’re lacking in present ideas for your nail tech friends, family members, or even just want to treat yourself (you deserve it!) then…
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NAIL TECH TALK: Natalie Kirk of Nail Perfection by Natalie
Scratch chats to Natalie Kirk of Nail Perfection by Natalie about her nail journey and what she would like the industry to achieve in the future… I first started out in the nail industry in 2004 after my mum, who was working as a spa manager at the time, suggested…
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Salon in the Spotlight: Beautify Salon and Training Academy, Broadstairs, Kent
Dionne Lock’s journey began in March 2017, when she started her beauty training. “When I qualified, I was mobile to start with, then in September 2017, I opened my first beauty salon in the village that I live in. In 2019, I moved my salon to my home because the…
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Behind The Brand: Meet the duo behind The Cuticle Oil Company
The best ideas can come in the unlikeliest of places. For Lisbet Sandland and Carli Woolley, founders of The Cuticle Oil Company, it was on a wet and windy day in 2019, while waiting for their children in front of the school gates, that the idea for their business venture…
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NAIL TECH TALK: Natalia Hudson of The Secret Garden Quorn
Scratch chats to Natalia Hudson of The Secret Garden Quorn about how nails has helped her mental health and her daughter’s impact on her career… There is so much that I absolutely adore about nails. When you take a clients hand, the magic begins – not only to give them…
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Salon in the Spotlight: Lauren’s Nail Co., Broughton, Northamptonshire
Lauren Jackson took evening courses for a year at college, qualifying as a nail technician in 2012. “I began my career on a mobile basis, at first offering spray tans and nail appointments, before renting a room above a hairdressers in my village,” she recalls. “I finally decided to go…
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What to charge for your nail art services
As well as experimenting with your creative skills, adding nail art to your services is an opportunity to increase your revenue – so make sure you are charging correctly for it. A question I come across at least once a day, is how much should I be charging for my…
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An inside look: How Academy2 can change up your nail education journey
It’s been dubbed an ‘education epicentre’, combining online learning with in-classroom hours and masterclasses so you can learn nail skills – and more – at your own pace. Academy2 from award-winning nail & beauty training provider, Sweet Squared, is Habia accredited, and means that the company’s education programme is now…
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