Revealed: TikTok’s top 10 nail trends for 2022
Looking to jump on the latest nail trends? Research by WeThrift has revealed which nail styles are the most in demand with users on TikTok for 2022. Articles from Google News were analysed to find nail trends that are set to be big this year, based on the number of…
Read More
Behind the Brand: Check out WowBao Nails & its big portfolio of products
After moving to London from Vietnam to pursue a business studies course, Jen Nguyen turned her part-time job in a nail salon into her full-time career; combining her business knowledge and passion to launch her own beauty premises. Jen opened Crown Nails & Beauty salon in Cheshire in 2009 and…
Read More
NAIL TECH TALK: Georgina Duffy of When Beauty Calls By Georgina
Scratch chats to Georgina Duffy of When Beauty Calls By Georgina about her love for nails and her top nail art and industry tips… What inspired you to enter the nail world? I have always enjoyed getting creative and having my nails done, but I thought that hairdressing was my…
Read More
Salon in the Spotlight: Platinum Beauty, Cheshire
After working in the commercial sector for the majority of her career, Sarah Heath realised her passions lay elsewhere. “I fell out of love with recruitment, and had no happiness or passion in my career. Working with my husband was a strain on our marriage at times. It just didn’t…
Read More
Looking to make your nail space greener? Check out REM’s sustainable furniture
REM has added to its range of salon and spa furniture with items made from sustainably and locally sourced materials. The range includes chairs and nail desks as well as a pedispa, display stand and reception desk. In order to reduce the company’s carbon footprint, around 95% of REM’s product…
Read More
NAIL TECH TALK: Kelsey March of KelseyMarchNails
Scratch chats to Kelsey March of KelseyMarchNails about finding inspiration for nail designs and the progress she has made since starting in the industry… It’s the endless possibilities and creativity that has me hooked on nails, I love that there’s always something new to do. I would say my signature…
Read More
Here’s how to get nail polish out of everyday materials & surfaces
We’ve all been there – hurrying to get somewhere you need to be, continuing with daily activities when your nail polish isn’t quite dry, or just accidentally dropping your nail polish – and alas! A stain appears on the surface, much to your dismay. But never fear – the solution…
Read More
Explore the Leeds hub shaking up the beauty & wellness industry
Scratch chats to Isabella Gilmartin, founder of Koncept Studio, a hub of multi-functional spaces for independent creative talent in Leeds. It was in 2019 that Isabella first had the idea for Koncept Studio, after years of perfecting her skills in different areas of the beauty industry. She had begun to…
Read More
Salon in the Spotlight: The Nail Shed, Manchester
In 2007, Sarra Birrell set up her salon in Cheshire, establishing a thriving nail and beauty business. However, lockdown had a negative impact on her business. “I took the very difficult decision to close after 14 years. As sad as it was, there was a silver lining – I had…
Read More
3D augmented reality nails: The future of nail styling?
The newest technical innovation to impact the nail world is likely to astound – mainly because it doesn’t physically exist. We’re talking about the augmented reality (AR) manicure: technology that superimposes a hyperrealist, digital image onto a user’s real-world view of their nail. Augmented reality artist, Piper ZY, created an…
Read More
My experience of Academy2 for nail training
Leeds-based salon owner, Laura Costello, shares her Academy2 learning journey as she gets to grips with the CND PLEXIGEL system… RagDoll Nails owner, Laura Costello, has always been a fan of the CND™ brand. Her foray into the nail world kicked off with the CND™ Complete course in 2013, courtesy…
Read More
WINNER ANNOUNCED: Scratch Snap January 2022
The winner of Scratch’s monthly nail art challenge has been announced as Barbara Szollosi. In a showcase of talent, techs stepped up to the Scratch Snap challenge for December & created nail designs inspired by ‘Crystals & Gemstones’ in the bid to win a prize from Bohoadora. Judged by Scratch‘s news &…
Read More
NAIL TECH TALK: Kerrie Louise of Nzuri Nails & Training Academy
Scratch chats to Kerrie Louise of Nzuri Nails & Training Academy about the importance of investing in training and finding your inspiration… I love being a part of a client’s nail transformation journey. Going from a simple starting point to achieving their ultimate nail goals. I love helping them to…
Read More
Struggling to complete your list of business tasks? Here’s how automation can help
Alicia Humphreys, owner of AH Virtual Assistant Services, which offers businesses administrative support, social media, email and blog management, customer service and training, serves up tips for managing your time using automation… Let’s be honest, time management isn’t the sexiest topic to talk about when it comes to business. But…
Read More
Struggling to juggle all your roles in the salon? Here’s some advice…
Maddie Regan of 81 Rose Garden shares advice on how to effectively manage a busy salon… Working in a busy salon can be challenging at times. There are many roles to juggle and many things that need your attention but you must keep on top of customer service. Without clients, there…
Read More
Read the latest issue
