Salon in the Spotlight: Bellini Nails & Beauty, Glasgow
Having grown her business from a small studio established in 2014, Katia Crowe has gone from strength to strength, with Bellini Nails & Beauty a beauty hotspot in Glasgow’s West End. “I first trained as a nail technician in 2014, trading as Bellini Nails and renting a small studio,” Katia…
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#NowTrending: Ferrari nails by Amy Clarke
Scratch chats to Amy Clarke Nail Artist about her nail journey and how she created this incredible Ferrari themed nail art design… I’ve always been creative and had hit a point in my life where I wasn’t sure what I wanted to do, until I started face painting for children’s…
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Calling all nail professionals: Doug Schoon answers the Q: Does a universal monomer exist?
Does a universal monomer exist? Can I use any brand of ‘acrylic’ liquid & powder? Doug Schoon, in his capacity as expert on The NailKnowledge education team, offers a short, concise video that highlights the issues with mixing systems. In his section called – Too embarrassed to ask? – Doug…
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The 3 big nail trends for spring/summer 2021
With the SS21 season upon us, we share the top 3 trends to storm the nail world this season… 1. Petal Power Flower power is back! Pastel pops of pink, blue and lilac will be a staple this season. To compliment these floral hues, be diverse in your nail designs…
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NAIL TECH TALK: Laura Rudge of Snatched By Lulabelles
Scratch chats to Laura Rudge of Snatched By Lulabelles about her first ever client and the importance of pushing boundaries as a nail tech… What is your all-time favourite nail product? My first thought is that I don’t have just one! If I could only choose 5 colours to live…
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Reopening: 6 practical pointers for getting back to the nail salon
Many nail businesses would have changed up the nail space last summer, but with some time away from the nail desk, it’s worth re-reading the appropriate government guidelines and double-checking the measures you have in place before reopening. These measures could include the spacing out of nail desks to allow…
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Is your nail salon inclusive?
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, shares some pointers to ensuring your salon is more inclusive… One of the most important things that I have learnt during my time in our industry is that there is no such thing as a ‘one-size-fits all’ approach. Every client is different; it’s up…
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Reopening: Nail techs prepare for the rush
When salons reopen after an extremely difficult year for the industry, nail technicians may be feeling a range of emotions. Scratch chats to nail professionals about their thoughts on the reopening rush… Liza Smith, owner, Bodylines salon & CND™ education ambassador: “We have worked hard to educate clients on our…
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Salon Style – part 1 – salon wall treatment choices by Haz Dean, interior designer
Treating the Salon’s BIG CANVAS aka WALLS Deciding on the polish or the art your client wants to put on her nails can be a tough decision at times. Similarly, having different options available, can get one confused when deciding on how to cover the bigger salon canvas AKA its…
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5 ways to attract your dream clients on social media
Anna Khanna, founder of Socialista Media, reveals 5 ways to attract your dream clients on social media… Social media is the window into your business, think of it as your shop front. It is a tool which is useful to draw in customers and clients, and when you follow the…
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Industry flame: talking to Pattie Yankee after 32 years in nails. Brands, peers, nails & the years
Pattie Yankee AGE: 59 years Location: New York City Years in Nails: 32 years – joined in 1988 Trained with: Nail Tek, CND, EzFlow, Dashing Diva Why did you move into nail grooming? I had taught dancing for 15 years and in the middle of my dance career, a…
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Salon in the Spotlight: The Beauty Bar, Garswood, Ashton in Makerfield
Starting out part-time, offering evening appointments alongside her office job, Rachel Enriles dreamt of owning her own salon space. “My career started around six years ago when I set out with a few gel polish shades and a lamp,” she smiles. “I decided I wanted a more permanent base so…
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Instagram Reels: A how-to guide
London based nail artist, Sadie Jordan, works as a creative nail expert and content creator for The Gel Bottle Inc. Her previous work included a job at WAH Nails, at which she produced content for the brand’s YouTube channel. Here, she reveals how to make the most of Instagram Reels…
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Reopening: How to effectively manage client bookings
The idea of reopening after such a long period of time away from the nail desk can be daunting, especially with clients eager to finally have their nails done. However, it is important not to get burnt out within the first two weeks of reopening; structure your diary accordingly to…
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#NowTrending: Hawaiian floral nails by Lauren Adams
Scratch chats to Lauren Adams of Get Nailed By Lau about her future goals and how she created this summery Hawaiian floral nail art design… I’ve always loved doing my own nails, as well as the nails of friends and family members. During the pandemic, I was furloughed from my…
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