Get The Sharm Effect with Beauty2trs Education
An exciting new course has been added to the Beauty2Trs platform – The Sharm Effect. As nail pros, we like to find that great combination between a design, which is unique yet won’t take ages to create in the salon. Izabela Visser is a talented nail artist, who has honed…
TECH TALK: Michaela Phillips of Gelalicious
Scratch chats with Michaela Phillips of Gelalicious about the most exciting parts of the nail industry and how she sources her inspiration for her nail work… I’ve always had a passion for nails since a young age. I would buy the Boots 17 range nail art pens and practise designs.…
How to create a snowflake nail design
A snowflake nail polish design to get you in the spirit of the festive season, by Sophie Harris-Greenslade, aka The Illustrated Nail. This design uses striping tape, so you don’t need a steady hand or to be an expert in the nail art game to create it. You will need:…
Why An Influencer Could Be Good for Business
It’s a big buzzword – but what in fact are ‘influencers’ and how can they benefit your business? Scratch speaks to DAVINA KUMAL, PR and influencer relations manager at Forma Brands to find out more… Advice on implementing a successful influencer strategy for your business “Over the past couple of…
TECH TALK: Claire Stark of Claire Stark Nails
Scratch chats with Claire Stark of Claire Stark Nails about her career goals and top tips for aspiring techs. What is your all-time favourite nail product? My all-time favourite nail product has got to be my Navy Pro Tools. Who do you admire in the industry? Nail techs I…
#NowTrending: Fishnets, flames & marbles by Sophie Pritchard
Scratch chats to Sophie Pritchard of Creative Claws about her love for hand painted nail art and how she created this jaw-dropping design. I’ve been doing nails since 2011. I found starting out in the beauty industry difficult, as it was so hard to get employment with such…
Heavy Metal Magic Nail Sorcery & Styling
A meeting of super-creative minds conjured a series of striking images that explored and stretched the talent and techniques of nail artist, Liga Tukmane. Powerful in style and striking in pose, these images struck gold with the Scratch team; with a nail style that oozes glamour and sophistication. The concept…
Scarlet Stilettos for Power, Strength & Style
Stunning scarlet nail styling & a powerful message about beauty, combine in a photographic project revealed by Brillbird educator, Neringa Alsauskiene. Kat Hill reports Captivating with a striking, scarlet stiletto nail, Neringa Alsauskiene created a series of images that celebrates both the beauty and strength of womankind. Contrasting against her…
TECH TALK: Hannah Leahy of Hannah Leahy Nails
Scratch chats with Magpie Beauty brand ambassador, Hannah Leahy of Hannah Leahy Nails, about her life as both nail tech and mother, and her love for Magpie products. My name is Hannah and I live in a small town in Ceredigion, Wales. I am a mum of…
How-to: Halo PoliBuild overlay on natural nails
The team at Pure Nails reveals more about Halo’s PoliBuild and how to apply to natural nails to create strength… Some of you may have heard of this system, however others may be asking ‘What is Polibuild?’. Halo PoliBuild Precision Gel combines the benefits acrylic and hard gel to create…
The Massive Nail Tips of Moscow by Maltseva
Leading Russian nail artist, educator & international judge, Elena Maltseva, shares with Scratch her quirky nail art canvasses There are certain nail cultures that we can depend upon to come up with amazing, unique and bizarre ways to deliver exciting nail art ideas and on this occasion Russia has scooped…
Salon in the Spotlight: The Beauty Barn at Heage, Belper, Derbyshire
Originally an outbuilding on Lucy Jerrom’s family farm, this salon studio opened its doors in September 2019. “My dad, who’s a builder, and brother, who’s a joiner, renovated the building for me,” Lucy smiles. “I’ve very lucky!” Nestled in the Derbyshire countryside, The Beauty Barn at Heage offers an idyllic…
5 steps to improve your nail photos
Taking professional, clean looking nail photos is what can set you apart from your competitors and build your brand and portfolio. A great image will stop someone scrolling on social media and help them pay attention to your brand. The following aspects should all be considered when you are looking…
Power Up & Face Cyber Bullies
Marie Quigley & Jeanine Bailey address the issues surrounding cyber bullying, as social media platforms become home to a flow of negative comments & private messaging Cyber bullying is taking place right across the globe. It’s not pleasant; it’s hostile and unkind, and can create so much emotional impact such…
#NowTrending: Stars & squiggles by Egle Bivainyte
Scratch chats to Egle Bivainyte of Greeneye Nails about her journey in the nail industry and how to recreate this gorgeous nail design. I started doing nails as a hobby a few years ago after getting my nails done at Imarni Salon. Seeing the process and how it’s done really…
