THE LATEST NEWS & FEATURES
Want to feel inspired & empowered in your beauty business? Check out the She’s Bossed It podcast
Sharing motivational talks, inspirational stories and the secrets and strategies to her success in the beauty industry, Beauty Business Academy founder, Layla Tourh, has launched her She’s Bossed It podcast…
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4 beauty industry trends to note for 2024
Scratch explores trends set to dominate this year and how to incorporate them into your business… 1. Wellness as a priority The definition of beauty is changing, from a focus…
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Revealed: Scratch magazine’s most-loved cover of 2023
Scratch is renowned for its striking, nail-focused front covers that have grabbed attention since the magazine’s launch in May 2003. But which was the most-loved cover of 2023? Readers were…
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Temperature talk: How the cold weather can affect your nail products
Feeling the chill? Scratch explores the impact that temperature has on nail products and serves up practical points to note… Creating a comfortable atmosphere in the salon is important for…
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Techs reveal 2024 nail trend predictions in #ShowScratch Creative Challenge
Check out entries to the 3 January 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: 2024 Nail Trend Prediction.…
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Nail & beauty names recognised in King’s New Year Honours List 2024
His Majesty’s New Year Honours List 2024 has been published, marking the achievements and service of extraordinary people from all walks of life across the UK. Two beauty names have…
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Goals you should set for your mobile nail business in 2024
Scratch Stars Mobile Nailist of the Year 2022 & 2023, Clare Woodcock of The Nail Club, shares her advice on setting intentions for 2024… Remind yourself to work smarter, not harder. Put…
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25 nail products & designs in Peach Fuzz: Pantone’s Color of the Year 2024
Embrace 2024’s Pantone Color of the Year, Peach Fuzz, with Scratch’s pick of peachy nail products and looks, from pretty pastels to vibrant and bold hues.
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Iram Shelton on 2024 nail art trends, raising your status & working with OPI
Luxury nail artist & lifestyle content creator, Iram Shelton, has amassed a huge social media following, owing to her enviable travel stories and stylish nail posts. A star resident at…
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