THE LATEST NEWS & FEATURES

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Salon in the Spotlight: Olivia’s Hidden Beauty, Stoke-On-Trent

By Callie Iley | 14 July 2021

Olivia Grace Lovatt and her husband initially started their garage conversion with the intention of making it a playroom for their children. After working for her sister since 2005, she…

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5 ideas nail expert Sabrina Malik implemented to change up her nail studio offering post 12 April opening

By Alex Fox | 14 July 2021

Scratch magazine talks to Sabrina Malik, nail professional & beauty therapist, SAB Studio – Specialist in All Things Beauty, Birkdale about how she’s navigated her work life in the salon…

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Shear Haven launches anti-domestic violence training for nail & beauty salons

By Chloe Randall | 14 July 2021

New training is launching in the UK and Ireland to help beauty professionals and hairdressers identify the signs of domestic violence with their clients and how to respond appropriately. The…

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What Instagram’s updates & changes mean for your business

By Katie Barnes | 13 July 2021

Video content is big, and almost every social media app is working towards prioritising video content. TikTok has been dominating the social media scene, Facebook introduced more video content for…

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Champion nail artists Steffi & David Fowler relaunch website & add an exciting feature – SNI Nailflix

By Alex Fox | 13 July 2021

Signature Nail International SNI presents ‘SNI Nailflix’ – https://www.signature-nail.com/en/education/nailflix/ .  This new and exciting digital platform is brought to the global nail industry by Steffi and David Fowler who 15…

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Astrology Nails

By Callie Iley | 13 July 2021

We’ve been loving reading all about our star signs and are obsessed with checking our daily horoscope! Check out our round up of  astrological nail designs below…

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Why white nails are trending on TikTok

By Emma Hobday | 12 July 2021

Move over updating your relationship status on Facebook; there’s a new way to tell the world whether you’re single or taken. Teens on TikTok are painting their nails white to…

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NAIL TECH TALK: Jess Swinburn of Beauty by Jess

By Callie Iley | 10 July 2021

Scratch chats to Burnley and Blackburn based tech, Jess Swinburn of Beauty by Jess, about being featured in her local news and the importance of utilising social media for business……

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NAIL BITES: 5 tales from the industry w/c 4 July

By Chloe Randall | 9 July 2021

Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Harrods to open…

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Vagaro iconic 25 festival

iconic.25 by Vagaro

Vagaro, the business software for the salon, spa and wellness industries, is excited to announce the return of iconic.25. The…

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Beauty Trends & Innovations Conference

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These…

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