TECH TALK
Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures
Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…
Read MoreNail techs with psoriasis reveal what life is like with the skin condition
Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…
Read MoreDo AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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We want to see the nail designs that are popular with your clients on social media! Lois Broderick, of Lois Rose Beauty, reveals sunflower-inspired nail looks are popular with her clients at the moment. “Sunflowers symbolise adoration and longevity, they are known for being happy flowers and I believe this…
Read MoreMelanie Lewendon, Scratch Stars Mixed Media Artist of the Year finalist 2020, has been keeping her creative streak alive through an A-Z nail art challenge. The talented tech has been creating one mixed media nail design a day for every day of lockdown, each themed around a different letter of…
Read MoreWe want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, wears black tips and a glitter fade over nude nails. “After having barely nails for nearly two weeks and having no motivation to do them, I came across a picture on Pinterest that encouraged me…
Read MoreWe want to see the nail designs proving popular on your social media! Hayley Winder, of Hayley Winder Hair, Nails, Beauty & Educator, reveals a fun and vibrant spring time nail look featuring glitter swirls has been popular. “I think these have been popular because they are happy positive colours…
Read MoreMulti award-winning nail artist and Scratch Stars finalist 2020, Kayley Cairns, speaks to Alex Fox about the steps she took to create extreme stiletto nails in honour of the NHS amidst the coronavirus pandemic… Humbled, as we all are watching key workers dedicate their time to saving lives, nail professional,…
Read MoreWe want to see what you’re wearing on your nails! Jemma Ball, of Jemma Elizabeth Beauty, wears a dainty butterfly nail look for spring. “I created the nails by using a base of CND Shellac™ in Bouquet – it’s the perfect semi-sheer pinky nude base. I then painted the butterfly…
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