TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Aug 25 low res scratch cover

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Lois broderick

#TRENDINGTUESDAY Lois Broderick, Lois Rose Beauty

By Sophie Nutt | 21 April 2020

We want to see the nail designs that are popular with your clients on social media! Lois Broderick, of Lois Rose Beauty, reveals sunflower-inspired nail looks are popular with her clients at the moment. “Sunflowers symbolise adoration and longevity, they are known for being happy flowers and I believe this…

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Mel lewendon nail art challenge

Nail tech embraces lockdown with A-Z nail art challenge

By Helena Biggs | 20 April 2020

Melanie Lewendon, Scratch Stars Mixed Media Artist of the Year finalist 2020, has been keeping her creative streak alive through an A-Z nail art challenge. The talented tech has been creating one mixed media nail design a day for every day of lockdown, each themed around a different letter of…

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Kelly wells

WHAT I’M WEARING: Kelly Wells, Beauticle Nails

By Sophie Nutt | 19 April 2020

We want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, wears black tips and a glitter fade over nude nails. “After having barely nails for nearly two weeks and having no motivation to do them, I came across a picture on Pinterest that encouraged me…

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Hayley winder

#TRENDINGTUESDAY Hayley Winder, Hair, Nails, Beauty & Educator

By Sophie Nutt | 14 April 2020

We want to see the nail designs proving popular on your social media! Hayley Winder, of Hayley Winder Hair, Nails, Beauty & Educator, reveals a fun and vibrant spring time nail look featuring glitter swirls has been popular. “I think these have been popular because they are happy positive colours…

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Kayley cairns nhs nails

Mani Monday: Nails in honour of the NHS

By Alex Fox | 13 April 2020

Multi award-winning nail artist and Scratch Stars finalist 2020, Kayley Cairns, speaks to Alex Fox about the steps she took to create extreme stiletto nails in honour of the NHS amidst the coronavirus pandemic… Humbled, as we all are watching key workers dedicate their time to saving lives, nail professional,…

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Jemma ball

WHAT I’M WEARING: Jemma Ball, Jemma Elizabeth Beauty

By Sophie Nutt | 12 April 2020

We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Elizabeth Beauty, wears a dainty butterfly nail look for spring. “I created the nails by using a base of CND Shellac™ in Bouquet – it’s the perfect semi-sheer pinky nude base. I then painted the butterfly…

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