TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Nail Tech Talk: Nikki Boulton of Nikki Boulton Nail Technician

By Callie Iley | 21 May 2022

Session stylist, Nikki Boulton of Nikki Boulton Nail Technician, chats to Scratch about session tekking and her business she runs on the side… “I’ve been in the industry since around 2008,” Nikki shares. “I love how no matter how long you’ve been in the industry, you can never stop learning.…

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Salon in the Spotlight: Merrifield Beauty, Preston

By Callie Iley | 19 May 2022

Qualifying in 2010, Emma Merrifield has worked in various roles during her time in the beauty industry. However, after the birth of her second child in 2020, Emma realised it was time to take the plunge and set up her own business. “Setting up a business in the midst of…

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Nail Tech Talk: Lucy Ames of By Lucy Alana

By Callie Iley | 14 May 2022

Scratch chats to Lucy Ames of By Lucy Alana about balancing a full-time job with tekking, and the sense of community that the nail industry offers… “My favourite products to use has got to be The GelBottle’s Builder in a Bottle or Glossify’s Naturabuild,” Lucy enthuses. “They’re both absolute game…

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Salon in the Spotlight: T’studio, South Ham, Basingstoke

By Callie Iley | 12 May 2022

Gemini Lad has been in the beauty industry since 2006, setting up her first beauty salon in Bath in her early 20s before moving salons to work as a beauty salon manager in the north of England. “I ended up moving back down south, so on 1 April 2022, I…

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Salon in the Spotlight: JLR Nail Design, Indiana, USA

By Callie Iley | 5 May 2022

Jordan Ramos worked at a salon for eight years, but when it was closed, she was left with a decision to make about the future of her career. “I decided it was time to open my own nail salon, which I have now owned since 2018. I have since moved…

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Nail Tech Talk: Fern Barron of Barron Beauty

By Callie Iley | 30 April 2022

Scratch chats to Fern Barron of Barron Beauty about running a business from home and what she would change about the industry… “I had always wanted to be a nail tech ever since I had my nails done for the first time in a nail bar when I was 16,”…

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