How to maintain professional etiquette in your marketing
You might be putting your energy into social media marketing, advertising, or using a variety of methods to encourage new business – but are you fully utilising this by maintaining professional etiquette? Competition in the beauty industry is rife and, although you may be a dab hand at nail services,…
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Tina Li talks about her arty client requests, entering competitions and learning new skills
Tell us about your training… I started out with beauty therapy at college. Nail technology was a part of the course and it really intrigued me. I decided to peruse this as a career and have gone on to train with many companies and highly talented techs. To name a…
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Marketing: Liz McKeon reveals how to raise your nail business profile in six easy steps
Do you think your nail business (mobile or salon) could be looked at in a different way? Beauty business expert, Liz McKeon, serves up her six steps to raise your profile and attract those new and important clients: Think about your strategy. What exactly do you want to achieve from…
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Create a winning concept with Catriona Leith
We quizzed 2016’s winner of The Great Scratch Shoot Out, Catriona Leith… “It felt amazing to win last year! I’ve entered The Great Scratch Shoot Out so many times and each time I’ve done better and better. To finally win and receive that commendation was just incredible! “The concept behind my…
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Top 5 tips for nail competitions by Gabriella Kovács
Nailympia judge and nail expert, Gabriella Kovács, of Hungary, reveals her 5 top tips for techs looking to compete on a national or international level. All your tools and products should be placed in the same position on your table when you practice and during the actual competition. You will be…
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Winners revealed of the Scratch Stars Awards 2018
The winners of the Scratch Stars Awards 2018 have been revealed at a fabulous party in London’s Covent Garden. Hosted by TV personality, Rylan Clark-Neal, the winners across 18 categories were announced at Scratch magazine’s Summer Party – with an additional accolade for Lifetime Achievement. Scratch magazine has organised the…
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Shoot for photographic competition success with tips from Karina Perematko
Scratch chats to Karina Perematko, master nail technician and absolute master international educator with Crystal Nails London Studio Academy and owner of KP Vintage Studio, about entering The Great Scratch Shoot Out – and discover the story behind the shoot that scooped a close second place… “I was so happy…
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Winners of Light Elegance UK nail art kits revealed
Light Elegance UK has revealed the winners of its prize giveaway, run throughout May. The company offered up two Signature Series Art Kits, each packed with all the tools needed to replicate a stunning nail design by the brand’s ambassador and international educator, Celina Rydén. Selected at random from hundreds…
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Meet Madelene Wolf, Nailympia Global Champion 2017
Esteemed tech, Madelene Wolf, reveals more about her competition journey, and the story that led up to her being crowned Nailympia Global Champion 2017… Q: What year did you join the nail industry and train in nails? A: I began my education in Gothenburg in 1997, but did not start…
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Winners of UK Nail Tech competition announced at Beauty UK
The winners of the UK Nail Tech competition, which took place 20-21 May at the Beauty UK trade show, have been announced. The competition, administrated by Denise Wright, sees techs compete for trophies and accolades in the likes of Top Tech Permanent Polish, Salon Nail Challenge and, new for 2018,…
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Win a Celina Rydèn Art Kit with Light Elegance UK
Calling all creatives! See if you can get your hands on a brand new Signature Series Art Kit (worth over £115!) from Light Elegance UK – in collaboration with Swedish nail artist extraordinaire, Celina Ryden. Celina, who boasts an Instagram following of over 190K, has lent her artistic eye to…
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Here’s how nail competitions have helped my career
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals more about her journey in Nails magazine’s Next Top Nail Artist competition to inspire, excite and help you on your own competition journeys… Last week, season five of the Next Top Nail Artist (NTNA) competition, hosted by US trade publication, Nails…
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WARWICK TECH reaches final 12 in worldwide nail competition
Scratch blogger, nail artist and educator, Katie Barnes, has been shortlisted as the only UK finalist in NAILS magazine‘s Next Top Nail Artist competition. Now in its fifth season, NAILS Next Top Nail Artist is open to techs all over the world and sees contestants undergo a rigorous screening process after…
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MARKETING WORKSHOP being hosted for nail techs and salon owners
Scratch blogger, marketing expert and graphic designer, Tom Ferris (of Blackwell Ferris Ltd.), is hosting a workshop to help salon owners and nail techs drive footfall and revenue through various marketing methods. Client Gain & Retain is a one-day beginners course and will teach marketing basics, helping techs leave with a…
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Win a new Simon Jersey uniform
To celebrate National Spa Week and the launch of its latest collection, Simon Jersey is giving beauty teams the chance to win a new uniform worth £500. The winner of competition will be able to create a new look for their team, with £500 to spend on the linen blend…
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