Emily o brien winner header mar23

WINNER ANNOUNCED: Scratch Snap March 2023

By Callie Iley | 29 March 2023

The winner of Scratch’s monthly nail art challenge has been announced as Emily O’Brien. In a showcase of talent, techs stepped up to the Scratch Snap challenge for March & created nail designs inspired by ‘Miniature Manicures’ in the bid to win a prize from Gerrard International. Judged by Scratch‘s copywriter, Callie Iley,…

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Nail Tech Talk: Lauren Mitchell of Phenomenail Wales

By Callie Iley | 25 March 2023

After leaving her job as a horse riding instructor due to a life-changing diagnosis of an invisible illness, Lauren Mitchell of Phenomenail Wales opens up about how becoming a nail technician helped her regain confidence and purpose. “I had acute onset Idiopathic Intracranial Hypertension, known as IIH, so I went…

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Mino vo column feb23

The importance of rules & questions in nail competitions

By Guest Writer | 23 March 2023

Every nail competition has its own set of rules, and rules can change from year to year. Ensuring that you read the rules and understand them perfectly is an imperative part of the competing process, whether you are new to competitions or a seasoned pro, shares multi award-winning nail aficionado,…

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Nail Tech Talk: Jamy Deniran of JamyGelz

By Callie Iley | 18 March 2023

Lover of all things pink & sparkly, Jamiyla Deniran, known as Jamy, shares an insight into her life working from a tattoo studio in Hackney & reveals her plans for her future in nails Jamy’s nail journey began as a teenager when she began recreating nail art she had seen online.…

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Sarah rushworth salon in the spotlight feature

Salon in the Spotlight: The Nail Shed, Bolton

By Callie Iley | 16 March 2023

Long-time nail fanatic, Sarah Rushworth, struggled to find time to translate her passion into a career, in between working two jobs and raising a family. However, in November 2018, she decided to buy a garden shed and convert it into a nail studio, ahead of her nail training the following…

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Nail Tech Talk: Jodie Richards of Beauty Haven by Jodie

By Callie Iley | 11 March 2023

Lover of seasonal nail styles and minimalist designs, Jodie Richards of Beauty Haven by Jodie, shares her career story with Scratch and reveals her hopes for her future in the nail industry. Leaving school at 16, Jodie knew that she wanted to pursue beauty since her early teens. “I went straight…

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Scarlett senter press on nails

Nail Tech Talk: Scarlett Senter of Scarlett Senter Nail Artist & Academy

By Callie Iley | 4 March 2023

Scarlett Senter of Scarlett Senter Nail Artist & Academy shares how she’s boosted her bottom line through the sale of press-on nails.  Scarlett Senter, of Scarlett Senter Nail Artist & Academy, Norfolk, entered the nail industry in 2013, seeking a career that would work around her son. After spending time…

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Nail Tech Talk: Yina Hurtado of Ginahbeauty

By Callie Iley | 25 February 2023

Lover of minimalist nail designs, builder gel manicurist Yina Hurtado of Ginahbeauty shares her passion for the nail and beauty industry with Scratch. Yina’s passion for nails started at a young age, doing the nails of family members as a hobby as a teenager. It wasn’t until lockdown that she…

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Feb scratch snap sara cady

WINNER ANNOUNCED: Scratch Snap February 2023

By Callie Iley | 24 February 2023

The winner of Scratch’s monthly nail art challenge has been announced as Sara Cady. In a showcase of talent, techs stepped up to the Scratch Snap challenge for February & created nail designs inspired by ‘Camping & Glamping’ in the bid to win a prize. Judged by Scratch‘s copywriter, Callie Iley, and founder…

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Glitterbels ubg pretty pastel collection

Get set for spring nail styles with Glitterbels’ Pretty Pastel collection

By Callie Iley | 19 February 2023

Add pops of pastel to nail designs this spring with Glitterbels‘ Pretty Pastel Unbelievabel Gel collection. With six highly pigmented pastel shades, the Pretty Pastel collection can be used as gel paints for detailed springtime nail designs and styles, or for full-colour application on artificial nails. The shades include: Peachy…

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Nail Tech Talk: Sophia Stanley of Mama Mani Nails

By Callie Iley | 18 February 2023

Natural nail specialist & mother of two toddlers, Sophia Stanley, reveals her child-friendly nail space and why adding a play area has enticed a greater clientele. Affectionately titled ‘Mama Mani Nails’, Sophia Stanley’s business operates from her home in Walsall, with a focus on services that can be enjoyed by…

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Nail Tech Talk: Joss Neaves of Cloud Nine Nails

By Callie Iley | 11 February 2023

With a passion for art and big dreams for the future of her beauty business, Oxfordshire-based tech, Joss Neaves of Cloud Nine Nails, works from her home studio, offering hand-painted nail art to clients. “I was originally attracted to the nail industry because of the nail community. When I got…

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Anta wilkins nail tech talk feature

Nail Tech Talk: Anta Wilkins of Nails2Empress

By Callie Iley | 4 February 2023

Mobile and freelance nail artist, Anta Wilkins of Nails2Empress shares her career progression with Scratch, and reveals her hopes for her future in the nail industry. Since gaining her City & Guilds Level 3 Diploma in 2018, Anta continued to further her education, training with Glitterbels and Marie Nailz. She…

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The 10 Valentine’s Day nail designs you need to try in 2023

By Callie Iley | 2 February 2023

Valentine’s Day offers endless nail style opportunities, and 2023’s trends are more versatile than ever. Expect to see toned-down, low-key looks in neutral hues trending alongside bright, bubblegum pink tips and eye-catching 3D designs. What’s more, nails are proving to be the ultimate Valentine’s Day accessory, with research by Beauty…

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Nail Tech Talk: Hannah Miles of Nails By Han

By Callie Iley | 28 January 2023

Sheffield-based tech, Hannah Miles of Nails By Han, sits down with Scratch to share her nail journey and her 2023 career goals.  Hannah’s interest in nails was sparked at around 13 or 14 years old, doing her own nails after school. She rekindled her love for nails during lockdown. “Like…

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