Find clients’ perfect neutral nail shade with CND’s PLEXIGEL Colour Builder line
CND™ has introduced five additional shades to its PLEXIGEL Colour Builder line. The brush-on gel formula described to ‘provide strength, architecture and moderate to long length to the natural nail’, has unveiled five colours to cater to a wider clientele of varying skin tones. Browse the shades: Peach Moonstone: a bright and…
Why I love using NailKind nail polish & care products in my mobile business
Nail pro, Metta Francis, shares how the NailKind brand has enhanced her award-winning mobile business… With two Scratch Stars Natural Nail Specialist of the Year accolades under her belt, and a place in the awards’ Hall of Fame for winning Mobile Nailist of the Year in 2015, 2017 and 2019,…
TikTok’s tips to get your beauty business noticed on the social media app
TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and…
Nailchemy unveils packaging, pricing & product formulation rebrand
One evening in 2017, Hayley Partridge had a vision, in which she and her husband, Dave, were presenting a nail product at a trade show. Fast forward seven years and the pair has proven that a vision can become a reality, with professional nail brand, Nailchemy, thriving under their operation.…
Love L&P? Check out Bexy Glow, the brand redefining ratios & nail artistry with its acrylic formulations
Frustrated with the limitations of existing L&P formulations, Becky Willett set out to create an acrylic product range with a rainbow of shades to inspire creativity. Becky, a professional nail technician, has been working with L&P since 2015, noting that the existing acrylic products she used maintained a wet or…
Glitterbels nail brand expands distribution to US market
Glitterbels, the professional nail brand co-founded by Newcastle-under-Lyme nail artist, Annabel Maginnis, in 2018, has launched a distribution headquarters in the USA. The brand has opened a pink-coloured warehouse in Atlanta, Georgia, packed with products from the Glitterbels portfolio – including its Hema-free Builder-bel Gels, coloured acrylic powders, tools, accessories…
Modelones collaborates with Tom Bachik on Color Cube collection
US nail brand, Modelones, has collaborated with three influencers on its Unlock & Unleash Color Cube collection. The three palettes of gel nail paints are supported by celebrity manicurist, Tom Bachik; Touch actress, Saxon Sharbino, and freelance make-up artist & content creator, Joaco Vazquez. A spokesperson for the brand comments:…
Celebrity nail pro, Tom Bachik becomes brand ambassador for Modelones
Celebrity manicurist, Tom Bachik, has been named as the official Brand Ambassador for professional nail brand, Modelones. Tom Bachik has an impressive clientele as a nail pro, including A-list celebrities such as Jennifer Lopez, Selena Gomez, and Kim Kardashian and he will now play an integral role with Modelones in expanding…
Behind the Brand: All about Parisian brand, Manucurist
Scratch shines a spotlight on French nail brand, Manucurist, which has a green philosophy & focus on mood-boosting products… From France with love, Manucurist is a Parisian brand which focuses on sustainable nailcare and treatments, with natural bio-sourced ingredients at each product’s core. The brand was co-founded in 1996 by…
Honouring heritage through a passion for polish
In recognition and celebration of Hispanic Heritage Month (15 Sept-15 Oct 2022), Scratch puts the spotlight on Cuban-American entrepreneur and influencer, Kathleen Fuentes (aka KathleenLights). Founder of Lights Lacquer, a cruelty-free nail lacquer line, started in November 2019, Kathleen honours Hispanic Heritage Month with the otra noche en Miami collection, which presents…
Susan Gerrard on a year of Mii Manicure + Pedicure
As Manicure + Pedicure by Mii celebrates its first birthday this August, the natural nailcare line’s founder, Susan Gerrard, reflects on its success… Describing manicures and pedicures as ‘firmly rooted in her DNA’, Susan Gerrard has established herself as a force to be reckoned with in the UK nail industry.…
All about ASHE London, the vegan nail varnish subscription service
Nail tech turned lawyer, Ashleigh Alli, is the mind behind the UK’s first vegan nail varnish subscription, ASHE London, aimed at those who lead busy lives but still want to treat themselves to a slice of luxury. While cleaning and making cups of tea in a nail salon part-time from…
Behind the Brand: Find out more about Magnetic Nail Design
Scratch finds out more about Magnetic Nail Design, the nail brand owned by a Dutch nail stylist… The story so far… Magnetic Nail Design was launched by Dutch nail stylist Mey Liang. She has grown her career from a salon owner to becoming a leading wholesaler of nail products in the…
Behind the Brand: Meet the boss of Nail & Beauty Excellence
Founder of Nail and Beauty Excellence, Jade Barber is a multi award-winning nail technician who has been working in the industry for eight years. With over 50 trophies under her belt, she has competed in both online and live competitions and has also been an international judge. In 2019, Jade…
Behind the Brand: Meet the guru behind Gotti Nails
Nail guru Robert Nguyen has launched his own brand ‘Gotti Nails’ after working in the industry for over 16 years. After starting off as a competitor, Robert went on to become an international educator for brands such as OPI, Color Club and Entity Beauty, as well as opening two successful…
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