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Nail Tech Talk: Monica Malfa of The Cosmic Nails Club

By Callie Iley | 17 March 2024

Discover the personal significance behind Monica Malfa’s choice of The Cosmic Nails Club as the name for her beauty business, as she reveals her next steps in the nail industry… With a background in marketing spanning nine years, Monica Malfa was head of department at a trade-exclusive printing company when…

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Nail pros: Here’s how changing your mindset can help you earn £3-5k a month

By Jo Tompkins | 14 March 2024

What do you do for a living? “I just do nails.” I was never interested in nails and beauty when I was younger. In fact, I bit my nails until I was 25! I was embarrassed by them though, and finally managed to (sort of) kick the habit. And that’s…

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Salon in the Spotlight: Nails By Sharon Gabrielle, Hertfordshire

By Scratch Staff | 14 March 2024

Following a diagnosis of Non-Hodgkin lymphoma in her eye in March 2021, Sharon Goodway reflected on her 16-year job in the finance sector and decided that she wanted to pursue a creative career. She enrolled on a course with Bio Sculpture in June 2022 and on qualifying, decided to hand…

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Nail Tech Talk: Kimberley Hearn of byKIMI Nails

By Callie Iley | 9 March 2024

Seeking a career that offers flexibility around her family, Kimberley Hearn of byKIMI Nails shares her journey of establishing her nail business around her three children. Kim spent eight years working in the car industry, but was furloughed for 10 months during the pandemic, followed by maternity leave with her…

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Salon in the Spotlight: Nini’s, Portrush NI

By Callie Iley | 7 March 2024

On a visit to her wife’s native town of Portrush, Northern Ireland, in Easter 2022, an empty premises beside the sea caught Naoise McGeer-Letson’s eye. Formerly a hairdressers, the original shop had closed due to the pandemic and remained empty since, until it was transformed into Nini’s salon. Moving from…

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Nail techs: Here’s how you can raise your business profile

By Guest Writer | 4 March 2024

Scratch Stars award-winner 2022 & 2023, Clare Woodcock, founder of Surrey-based mobile beauty business, The Nail Club, shares key ways to raise your profile as a nail pro… You’ve got your business up and running, you have a handful of loyal clients and you feel confident in your work. Now,…

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6 ways to attract & retain a diverse nail salon clientele

By Guest Writer | 3 March 2024

Nail artists, Carys Munro and Elsie Tate from South Wales, share top tips for attracting and retaining a diverse range of nail clients… No one should feel out of place or like an inconvenience when they walk through the salon door. It is important to create a welcoming space for…

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Nail Tech Talk: Meet Katie Dutra, gel nail artist, educator & content creator

By Callie Iley | 2 March 2024

A passionate educator determined to use her experiences to benefit other nail pros, Katie Dutra shares her career story and reveals her hopes for the future of the nail industry… With intentions of becoming a hair stylist, Katie Dutra enrolled in a full cosmetology course in 2011. However, her plans…

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Salon in the Spotlight: Nails Edinburgh, Edinburgh

By Scratch Staff | 29 February 2024

Former street artist, Miska, channelled her creativity into a home-based nail studio, from which she offers manicures and gel enhancements. “Street art made me who I am,” she shares. “Cutting stencils requires a lot of precision, and this skill led me to be good at nails.” Miska immersed in the…

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Nail Tech Talk: Lolli Hamilton of Nail Artistry by Lolli

By Callie Iley | 28 February 2024

Lolli Hamilton discusses her commitment to fostering an inclusive and welcoming salon space at Nail Artistry by Lolli, and explores the importance of individuality in the nail community. Formerly a freelance make-up artist, Lolli decided it was time for a career change during lockdown. Enrolling in a range of online…

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Top tips for perfecting nail prep

By Guest Writer | 27 February 2024

Elevate your business and embrace new techniques with advice from the Scratch Stars award-winning OPI team, as OPI field educator, Ashleigh Clements, shares her top tips for perfecting nail prep. Nail preparation is the foundation of a great nail service. Great nail prep offers a smooth canvas for product application…

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The 3 qualities that make a successful nail technician

By Guest Writer | 23 February 2024

Reach your goals and ensure success with advice from esteemed beauty business expert, Nergish Wadia-Austin, as she explores the importance of personality, knowledge and skill in successful nail technicians. Exceptional personality qualities Successful nail professionals exhibit a blend of precision and creativity, making a welcoming environment for clients. Patience is…

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4 controversial nail industry trends

By Katie Barnes | 23 February 2024

In the ever-evolving world of nails, trends come and go and sometimes, controversial topics arise that spark debate among qualified nail technicians. As professionals in the industry, it’s essential to stay informed and educated on these discussions to better serve our clients and uphold the highest standards of nailcare and…

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The top 5 mistakes nail techs are making on social media

By Jo Tompkins | 19 February 2024

I’ve probably looked at more nail tech social media pages than anyone else on the planet. I have also probably helped more nail techs than anyone else on the planet to get fully booked and earn £3-5k a month, and part of that strategy comes down to social media marketing. …

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Nail Tech Talk: Inside the world of My Name Is Miki Nail

By Callie Iley | 6 February 2024

Meet Miki of My Name Is Miki Nail, the New York nail tech who tends to the nails of Ariana Grande, as she shares her career journey and reveals the nail shade worn in the Yes, And? music video… Working for a fashion company in her early 20s, Miki became…

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