Nail tool brand scoops top spots in TikTok Shop UK rankings
Nail tool brand & Scratch Stars Social Media Star of the Year finalist 2026, Katie Barnes Tool Range, has been making waves online for some time – and the latest TikTok Shop UK rankings tell the story of a brand on the rise… Founded by decorated nail pro & educator,…
TikTok’s tips to get your beauty business noticed on the social media app
TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and…
Top TikTok nail trends for summer 2022
After analysing the top 20 videos tagged with #SummerNails2022 on TikTok, cosmetic surgery experts Tajmeeli have unveiled the top nail art trends for summer 2022. TikTok has quickly become a go-to platform for beauty trends, with the #SummerNails2022 hashtag amassing 4.3 million views across its content. The analysis shows that…
Beauty ranked as second most popular industry on TikTok
The financial experts at Money.co.uk have found that one in four people (26%) shop locally due to being inspired to do so on social media. Taking this statistic, they then wanted to discover which businesses are most successful on TikTok. Using the hashtag #smallbusiness, the team analysed the new number of views and videos…
5 nail hacks taking over TikTok
From perfecting smile lines to styling swirls, TikTok users have been sharing their home ‘nail hacks’ to perfect their favourite nail looks. While we always recommend visiting a trained nail technician for optimum nail care and results, we’ve rounded up five of the #nailhacks on the platform, which has over 480…
Revealed: the most watched beauty hacks on TikTok
New research by cosmetic surgery experts, Tajmeeli, has revealed which beauty videos are the most in demand with users on TikTok. With over 12.5 billion views on TikTok, #BeautyHacks dominate the platform with users all over the world tuning in. The key findings from the research are: #NailHacks has had over…
Why white nails are trending on TikTok
Move over updating your relationship status on Facebook; there’s a new way to tell the world whether you’re single or taken. Teens on TikTok are painting their nails white to signify singledom, and baby blue if they’re in a relationship. So, why white? According to Urban Dictionary, white nails mean…
Beauty takes the top title for most popular industry on TikTok with over 61 million likes
With nearly half of the world’s population using social media platforms, businesses old and new have been given a cheap alternative to advertise, interact and engage with customers. Since its launch in 2016, TikTok has exploded in popularity and now has over 689 million monthly active users. The hashtag ‘#smallbusiness’ currently…
How to create a TikTok for your nail designs
Faith James of @faithjamesnails on TikTok, which boasts over 50,000 followers, shares how to create a TikTok for your nail designs… Step 1- Press the ‘+’ button at the bottom of the screen to get started. Step 2- Select the ‘60’ at the bottom of the screen if you would…
NAIL BITES: 5 tales from the industry w/c 23 May
Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Light blue nails The light blue nails trend is taking over TikTok right now but what does it actually mean? TikTok users are…
5 things nail techs need to know about TikTok
In this day and age, being a nail technician is so much more than creating gorgeous nails for their clients. Keeping up with the latest social media app as a method to reach potential clients is essential, and currently, the latest app to enter the nail world is TikTok. The…
Instagram Stories integral to influencer marketing
Instagram Stories are integral to influencer marketing, a report by Tribe Dynamics has found. In its 2020 Influencer Brand Survey Report, the tracking service reported that close to 80% of brands agreed posting on Instagram stories had ‘significantly’ impacted influencer content about their brand. The research also discovered that more than 60%…
