Brands
Check out the wearable nail brush designed to prevent repetitive strain injury
Natalie Havariyoun, a former NHS worker knowledgeable in repetitive strain injury in the hand, wrist and elbow, has put her expertise to practice by La Brush, a handy nail brush coined as ‘the only wearable brush in the world’. Founded in 2021, Natalie’s company, Manicure Project, boasts two La Brush options; Original and Micro. La…
Read MoreRevealed: 5 steps to make your pedicure go the distance
Keep dry, hard skin on feet at bay post-pedicure with a helping hand from Bryony Cocksedge, head of education at Louella Belle… 1. Start with a bowl of warm water and add a capful of Footlogix Foot Soak which is a pH balanced, gentle, cleansing foot soak with anti-microbial properties. It helps soften dry, rough…
Read MoreBehind the Brand: Check out WowBao Nails & its big portfolio of products
After moving to London from Vietnam to pursue a business studies course, Jen Nguyen turned her part-time job in a nail salon into her full-time career; combining her business knowledge and passion to launch her own beauty premises. Jen opened Crown Nails & Beauty salon in Cheshire in 2009 and has since enjoyed great success.…
Read MoreExplore the Leeds hub shaking up the beauty & wellness industry
Scratch chats to Isabella Gilmartin, founder of Koncept Studio, a hub of multi-functional spaces for independent creative talent in Leeds. It was in 2019 that Isabella first had the idea for Koncept Studio, after years of perfecting her skills in different areas of the beauty industry. She had begun to notice one thing that each…
Read MoreAll about ASHE London, the vegan nail varnish subscription service
Nail tech turned lawyer, Ashleigh Alli, is the mind behind the UK’s first vegan nail varnish subscription, ASHE London, aimed at those who lead busy lives but still want to treat themselves to a slice of luxury. While cleaning and making cups of tea in a nail salon part-time from the age of 14, Ashleigh…
Read MoreIV KULTURE nail brand sales serve to support 2% Black Nail Tech Initiative
Scratch chats to entrepreneurs Tianna, Taja, Ty, and Toi, the four sisters behind the Florida based nail brand IV KULTURE, about how they are making changes in the Black nail tech community and why they created The 2% Black Nail Tech Initiative… How did your business journey begin? We started IV KULTURE because we all…
Read MoreBehind The Brand: Meet the duo behind The Cuticle Oil Company
The best ideas can come in the unlikeliest of places. For Lisbet Sandland and Carli Woolley, founders of The Cuticle Oil Company, it was on a wet and windy day in 2019, while waiting for their children in front of the school gates, that the idea for their business venture came about. Lisbet, a nail…
Read MoreMobile tech? Salon pro? Nail artist? Here’s a desk light to suit your needs
Working on tiny canvasses requires attention to detail & plenty of great lighting. But which lamp suits your nail tekking needs? Brighten your setup with a focus on the offerings from Daylight Company, founded in 1987 to help improve your work performance and efficiency… THE SLIMLINE Available as a table or floor model, the high…
Read MoreOPI Nail Lacquer: the stories behind my favourite shades
Scratch’s Emma reminisces on the OPI Nail Lacquer shades that remind her of relationships, summer holidays and job interviews… The shade that reminds me of my relationship: Tickle My Francey This shade was gifted to me by my ex’s mum back in 2015, who absolutely loved doing her nails. She would paint her nails every…
Read More8 nail art books to inspire your designs
Here at Scratch, we love a beautiful coffee table book, especially with the pandemic providing ample amounts of time to relax at home.. We’ve swotted up on the best beauty books that will not only look stunning on your coffee table or in your reception area, but will provide you with the latest tips, tricks…
Read MoreBehind The Brand: Meet the pro behind handmade beauty brand, Nellie Rose
Nellie Rose is a hand, nail & foot brand founded by Rosie Knapper, a beauty professional from Cheshire who also runs a successful lash and brow ‘one stop shop’ and training school, Flutterby Beauty Training. The pandemic spurred Rosie on to develop her own product range, after Covid-19 restrictions forced her school to shut. “After…
Read MoreBehind the Brand: Explore why sanitiser company, Kindr, stands out
Kate Thompson decided to create her own range of alcohol-free, Covid-19 effective sanitisers after suffering all her life with dry, sensitive skin. “The start of the pandemic left my hands cracked and painful with the overuse of alcohol-based sanitisers. My youngest daughter also has sensitive skin and I had noticed a difference in both my…
Read MoreHermès, Louboutin, Dior & more: The high-fashion brands putting their name to nail polish lines
Scratch puts the spotlight on the high fashion brands dipping their fingers and toes into nail colour lines… Hermès Birkin owners can match their manis to their handbags, as Hermès has become the latest luxury brand to serve up a nail line. Les Mains Hermès launched on 15 October 2021 with a collection in which…
Read MoreBehind the Brand: Meet the girl power behind salon bookings app, PamperBook
Founded by Jody Riley, PamperBook is a booking app for salons and freelancers which works as your pocket PA, meaning you can manage your client bookings from anywhere and at any time. Jody, a former salon owner, created the app after she found herself wasting hours of her day organising her paper diary and manually…
Read MoreHow NexGen Nails dip powders have doubled my salon profits
Nail tech, Sharon Shaw, had always wanted to find a quick and easy alternative to L&P acrylic that would deliver natural-looking, beautiful nails without damaging the nail plate. Her mission ended when she discovered NexGen Nails and ProgenX dipping powder, available in the UK via Go Pretty. “NexGen is an American brand that has been around for over…
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