Brands
Revealed: The booking service that 1,000 UK nail salons rely on to boost business
Online business management software, Booksy, is relied on by 1,000 nail salons and over 1,600 beauty salons in the UK for their day-to-day needs. So what does it offer, and how does it work? Accessible via web and the Booksy app on ios and Android, clients can use Booksy to search for and book a…
Read MoreBehind the Brand: Find out more about Magnetic Nail Design
Scratch finds out more about Magnetic Nail Design, the nail brand owned by a Dutch nail stylist… The story so far… Magnetic Nail Design was launched by Dutch nail stylist Mey Liang. She has grown her career from a salon owner to becoming a leading wholesaler of nail products in the Netherlands. Mey’s knowledge and love…
Read MoreMeet the family-run nail brand with care & colour at its heart
Abby Jay Barton has a love for the beauty industry in her blood. Her mother owned a nail and beauty salon when Abby was a child, and so from a young age the future owner of Cally Cosmetics was immersed in the sector that she would eventually dive into. Her career kicked off at the…
Read MoreBehind the Brand: Meet the boss of Nail & Beauty Excellence
Founder of Nail and Beauty Excellence, Jade Barber is a multi award-winning nail technician who has been working in the industry for eight years. With over 50 trophies under her belt, she has competed in both online and live competitions and has also been an international judge. In 2019, Jade found herself exploring another side…
Read MoreBEHIND THE BRAND: Meet Dani Bailey, the nail tech dipping her toes in beauty product innovation
Dani Bailey has been a nail technician since 2019 and has always been a nail enthusiast, doing her own nails from when she was just 13 years old, after being taught by her mum. Dani created her product range, Alma By Dani, in the second lockdown when she was itching for a new project. She…
Read MoreSausage trees? Placenta? Snail slime? Just a few of the wonderfully weird ingredients in your skincare products
There are some wild nail and beauty products on the market that host a wonder of unusual ingredients. So sit back, embrace the weirdness, and ask yourself: how far would you go for beauty? The Nimue Anti-Aging Hand Cream contains 20% Kigelia Africana. Never heard of it? Us neither – until we Googled and were delighted…
Read MoreMeet the creative director of Skullen Collective, a nail brand with an edge
Scratch talks to Nicole Gutierrez-Lock of Skullen Collective about her exciting nail product line… Nicole launched her nail business Skullen Collective in 2013 to enable her to have an effective work life balance. She holds the role of lead artist and creative director at Skullen Collective, based in Newcastle upon Tyne. Nicole is a fan…
Read MoreMeet the CEO of cool-girl brand, CiCi Body Skin Care
Scratch chats to Chantal about the CiCi launch, her favourite product and why she loves having her own brand Chantal began her career with a bang at 18 years old, working as a nail tech in a local salon named Scratch, where she diligently built her client base and along with it, her impressive reputation.…
Read More4 handcare products for all your dark spot needs
Are your hands looking like lizard skin? Oh no – is that an age spot? And what’s that new patch of pigmentation? Looking after your hands is vital when you are exposed to the sun, as hands can be one of the first areas on the body to show signs of sun damage and ageing.…
Read More8 new Glow with the Flow UV vibrant gel polishes meet 8 Mosaic shades for style, design & kicking nail art
The HD Professional line innovated and developed by award-winning UK champion tech, Hazel Dixon, has added to its pro line of gel polishes. “I’ve added exciting new shades and textures to the gel polish collection this summer,” Hazel tells Scratch magazine. “The gel polishes have been so popular and since re-opening, customers are looking for…
Read MoreBehind the Brand: Meet the boss of Gloss Beauty Treatments
Launched in February 2020, Ciaran Adam found herself using a lot of wax melts which were based on designer fragrances, and wondered if this concept could be translated into cuticle oil. After a lot of research and planning, the brand was born. Gloss Beauty Treatments offers a range of cuticle oils with designer-based fragrances as…
Read More8 glitter mixes take Senter stage as they launch onto UK nail scene
Award-winning nail stylist from Kings Lynn, East Anglia, Scarlett Senter has launched the Scarlett Senter Glitter range to complement her other recent nail art products; crystals and brushes. “A close friend of mine, Sophie Girton, help me mix the Princess glitter pot as she is literally my Princess client and let’s face it we all…
Read MoreEarthy Nail Polish: for green salons looking to retail a plant-based colour collection
If you want to widen your customer reach and retail with a conscience, then Earthy Nail Polish is a great option for your salon shelves. Earthy Nail Polish, born from a frustration towards unsustainable cosmetic products presents a core mission to provide the highest quality products with the least impact on the environment. This is…
Read MoreBehind the Brand: Meet the guru behind Gotti Nails
Nail guru Robert Nguyen has launched his own brand ‘Gotti Nails’ after working in the industry for over 16 years. After starting off as a competitor, Robert went on to become an international educator for brands such as OPI, Color Club and Entity Beauty, as well as opening two successful salons in Beverley Hills. “I’ve…
Read MoreBehind the Brand: Meet the founder of BEAU Polish
Siána Scott launched BEAU Polish in 2019 after the vision came to her during a meditation in 2018. Having qualified as a nail technician in 2017, Siána worked as a mobile nail technician before wanting to take her love for nail polish further by creating her own polish range. “My ranges are bold and bright…
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