How to encourage product sales in the run up to Christmas
It’s beginning to look a lot like Christmas, so be sure to utilise the season of goodwill by making the most of your retail offerings. An easy way to generate some extra revenue across the busy party season, dress up retail areas with festive decorations and irresistible products to catch…
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How to ensure a correct gel polish cure – and why it’s so important
Do your nail files or dust filings look like this when you are performing a gel polish removal? If so, your gel polish was not properly cured. Let’s discuss some possible reasons why this may happen. There’s a big difference between ‘cured’ and ‘properly cured’ and it can be difficult…
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Dealing with staff absences
As we head into one of the busiest times of the year, do you know how to deal with staff absences? Tina Beaumont-Goddard, National Hair & Beauty Federation‘s director, serves up some advice… Your employees may be off work for a wide range of reasons, and you’ll need to understand what the law…
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How to become a Crystal Nails UK educator
Timea Berridge, nail technician and now Crystal Nails UK educator for Nottingham, shares her experience of the brand’s educator course… “Hi, my name is Timea and I have been working as a nail technician for a number of years. After seeing the opportunity to become a Crystal Nails UK educator,…
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How to manage stock this Christmas
When it comes to selecting your seasonal stock, preparation and a plan is key. “At this time of year, Christmas shopping is at the forefront of everyone’s minds,” explains Rachel Cock, Salon Services’ commercial director. “It’s the perfect time to push your retail offering as gifts for your customers to…
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How to jazz up your retail display this Christmas
Never underestimate the power of an eye-catching and enticing seasonal retail display! Investing in festive decorations is something that has proven to be key in boosting business performance during the Christmas period. Christmas Tree World has revealed that 59% of UK consumers surveyed would spend more money in a leisure…
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How to maximise tanning treatment bookings this party season
The experts at Sienna X explain why you should plan your marketing to maximise party season tanning… “Now is the perfect time to start planning for the upcoming Christmas season and think about how you can maximise appointments over the coming months. “Talk to your clients and use the run up…
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Why & how to take care of yourself at the nail desk
Many nail techs go home after a long day with aches and pains in their hands, shoulders and back. A tech’s hands are vital for performing the job, yet too many of us often neglect caring for them as we should. Proper posture and improved ergonomics can help reduce these…
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How to boost voucher sales during the Christmas period
Liz McKeon, beauty business expert at www.lizmckeon.com, reveals her top tips for boosting voucher sales… The Christmas Season is always an opportune time of the year to make some profit for your beauty salon or spa and to increase beauty retail sales. Selling gift vouchers or gift cards is a great way…
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The benefits of offering L&P services
The L&P system is a valuable addition to a professional’s skillset as well as a staple service for a salon’s service menu. “L&P is a system that I have been working with for 22 years now and it is my starting system with new extension clients,” says Lisa Dunlop, Cuccio…
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Why it’s important to declare your tips from clients
Nail techs and beauty therapists reportedly have the seventh lowest paid job in the UK. However, the job roles often come with bonuses that aren’t aways considered; TIPS. A tip is a sum of money given by customers for a service they have received. Many don’t consider tips as an…
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Top tips for seasonal retailing
CND™ and Sweet Squared EA, Elissa Newton-Smalls, reveals her top tips for seasonal retailing… What should be considered before investing in retail lines? The very first thing to consider is your target market. Who is your clientele? Look at the average age and which age group tend to spend on…
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How to create the perfect L&P apex
As such a long-standing industry system, liquid & powder acrylic (L&P) continues to develop and present new design opportunities; affording the creation of a multitude of shapes and styles. However, while L&P services boast a lengthy array of benefits, the system is also sensitive to many external conditions and demands…
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How to market professional make-up services
Happy Halloween! With the spooky holiday comes parties and a whole lot fancy dress. One of the most popular ways of finishing a spooky Halloween look is with the perfect face of make-up to match. With the majority of people not having the skill to create effective Halloween make-up that…
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Keep your business cyber safe
Cyber crime scams are growing as fraudsters target people through emails, online banking systems, text messages and online transactions – including businesses. According to a National Cyber Security Centrereport released earlier this year, criminals are launching more online attacks against British businesses than ever before, with fraudsters targeting people through…
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