Software expert suggests selling emotions to engage clients
Slawomir Gawlowski, business development coach at salon software company, Versum, reveals a new tactic; using emotion, to help engage clients… “The astonishing potential of powerful emotions should be employed at the very onset of a business undertaking. Before you start promoting any products or services, give your business a unique personality. Use…
WHAT I’M WEARING: Jemma Ball, Jemma Bailey Beauty
We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Bailey Beauty, wears a fresh nail look using sugary sweet shade Candied from the new CND Chic Shock collection. “I created the nails by extending them with CND Liquid and Powder before using CND Shellac in…
Hollie Powers talks money
Are you charging enough? Hollie Powers, beauty business expert and spa owner, shares some top tips… Prices are one of the most overlooked elements of creating a menu within a salon – and sadly, far too many people price too low to attract new customers. Low, bargain prices will probably,…
Good health, safety & hygiene practices at the nail desk
Head educator for Faby, Alessandra Marchesi, encourages you to assess your current working practice for any bad habits – and serves up top tips for maintaining high standards of practice Even as experienced and highly qualified professionals, bad habits can creep up in terms of health, safety and hygiene. You…
Salon in the Spotlight: Nailcraft by Vonny, Loughborough
Starting life as the home study in Yvonne Tuckley’s family home, this salon is now a cosy retreat for clients. Yvonne’s passion for nail care was inspired by her own experiences of nail damage, spurring her on to train and become fully accredited. Deciding she wanted to make her passion…
Nail your consultation for nail biters
Help kick a client’s nail biting habit by kicking off your service with a consultation perfectly tailored to their nail needs. Rachel Gribble, Salon System expert shares, her tips… As with all nail services, the most important part is the client consultation. You need to establish how badly bitten the client’s nails are and…
Handy tips for mobile nail techs
Metta Francis, winner of Scratch Stars Mobile Nailist of the Year 2015 & 2017, reveals her top tips for fellow techs working on-the-move… It’s so important to be organised as a mobile nail technician, as there is not the luxury of being able to pop to the nail cupboard to…
#TRENDINGTUESDAY Diana Pajeva, Diana’s Nail Art
We want to see the designs trending at your nail desk! Diana Pajeva, of Diana’s Nail Art, revealed that her clients are switching from geometric nail art designs to those including floral artistry made up of pastel cremes. “It’s the time of year when we usually see the first blooms…
Don’t be caught out by April’s minimum wage rises, warns the NHF
The rise of the National Minimum Wage and the National Living Wage rates on April 1 2018 will impact hair, beauty and barber businesses up and down the country. The NHF, a salon trade association that supports the industry, is urging employers to check staff are being paid at the…
Bio-degradable nail glitters unveiled by INK London
British brand, INK London, has launched the Bio-additions collection; six bio-degradable nail glitters designed to help reduce the nail industry’s carbon footprint. Following from the success of the brand’s recyclable acrylic refill backs, the INK London team has been conscious of glitter particles entering water and affecting sea life, so…
WHAT I’M WEARING: Corey Jade Stockwell, Nail Techniques
We want to see what you’re wearing on your nails! Corey Jade Stockwell, of Nail Techniques, was inspired by a recent purchase when she created this floral, water colour effect nail look. “I was inspired by a new top I bought in Norfolk on the way to Hazel Dixon’s extreme…
5 minutes with Andreea Simona Ignat
Scratch chats to top tech Andreea Simona Ignat… Tell us about your training… I initially trained in Romania, and since moving to London I trained with a number of nail experts including David Fowler, Kostka Bojana, Madelene Wolf, Jana Duzanec, Oana Flutur, Anda Pamfile and many more. I’m looking forward to…
Facebook Live tips for nail businesses
Facebook Live videos are a great way to communicate with your clients, build up excitement and yield an instant reaction. Fee Wallace, lead educator for Sweet Squared and nail vlogger, explains how to get the best out of the social media tool… Making live videos to promote your business can…
How to deal with common tricky client types
In the perfect world, ‘the customer is always right’, but sometimes you can be faced with a situation you don’t know how to handle. We asked the experts about the most common tricky client types to look out for and how to manage concerns… The late client Anna Germaine, director…
Manage your salon with ease with Versum software
“My wife came back from a hair salon one day rather upset as somebody had booked two clients for the same appointment time and she didn’t get serviced,” reveals co-founder, Sebastian.”I realised that there was a need for salon owners to manage their business better and make it easier for…
