How to boost your beauty brand image & identity
Meet Tom Ferris, owner of Blackwell Ferris Marketing, graphic designer, marketing consultant to the hair and beauty industries, and proud father. Tom has worked in marketing for some of the biggest consumer electronics and automotive brands in the world and now uses this experience to bring life to new and established…
WHAT I’M WEARING: Emma Stanton, Nails 2 Inspire
We want to see what you’re wearing on your nails! Emma Stanton, owner of Nails 2 Inspire and educator for Rebecca Abernethy Training Academy, sculpted these bold stiletto nails as an alternative to the typical Christmas glitz and glam. “I wanted to create a set of nails that reflected my bold…
CIDESCO to offer FREE membership for salons & spas throughout 2018
CIDESCO, the world standard for beauty and spa therapy, will be extending its current offer of free membership to beauty salons and spas into 2018, provided they meet the CIDESCO entry and inspection requirements. CIDESCO membership, which spans 40 countries across five continents, enables members to have their business certified…
SALON IN THE SPOTLIGHT: The Pretty Painter, Yeovil, Somerset
Bright, colourful and oh-so-fun, Cheryl Garner did not shy away when it came to creating her working environment. “I became self employed in 2010 after qualifying in 2002,” remembers Cheryl Garner. “I’ve been based at my current salon, Marley Barn Hair & Beauty, for four years now. My client, and…
Katie Barnes on why you don’t say ‘Chinese salons’
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, addresses the issue of non-standard salons and incorrect terminology – with a helping hand from CND educator, Anna Lee Let’s talk about the elephant in the room. Many technicians and clients are guilty of referring to non-standard salons as ‘Chinese salons’, ‘Viet…
#TRENDINGTUESDAY Sarah Vernon-Cowell, Sarah Vernon Nails and Beauty
We want to see the designs trending at your nail desk! Sarah Vernon-Cowell, of Sarah Vernon Nails and Beauty, revealed that a deep red hue complete with embellishments has been popular with her clients. “I am finding at the moment that clients are wanting something simple but glamorous. “This nail…
WARWICK TECH reaches final 12 in worldwide nail competition
Scratch blogger, nail artist and educator, Katie Barnes, has been shortlisted as the only UK finalist in NAILS magazine‘s Next Top Nail Artist competition. Now in its fifth season, NAILS Next Top Nail Artist is open to techs all over the world and sees contestants undergo a rigorous screening process after…
WHAT I’M WEARING: Amy Clarke, Studio ‘A’ Beauty
We want to see what you’re wearing on your nails! With just two weeks to go until Christmas Eve, Amy Clarke, of Studio ‘A’ Beauty, is spreading some festive cheer with these seasonal nails. “I created these nails based around Christmas and my favourite colour. I prefer my nails to all…
SALON IN THE SPOTLIGHT: Natalie’s Nails and Beauty Limited, Doddinghurst, Brentwood, Essex
Finally in a home of its own, Natalie Martin’s beauty business is thriving. Originally established in Natalie’s kitchen, the new specially-created log cabin salon in her garden allows Natalie to offer the bespoke services to her close-knit group of clients. “I live in a small village,” Natalie explains. “The majority…
#TRENDINGTUESDAY Jodie Walley, Jodie Walley Nails
We want to see the designs trending at your nail desk! Jodie Walley, of Jodie Walley Nails, revealed that aquarelle-style designs has been requested over and over again by her clients. “I think this particular design has been so popular as I showcased a rose pattern on my own nails and,…
WHAT I’M WEARING: Rachell Ward, Abstract
We want to see what you’re wearing on your nails! Rachell Ward, of Abstract Mails, created a pre-Christmas nail look which a chic burgundy and gold look perfect for the party season. “I used Kiara Sky Dip Powder in Pure White with Winter Wonderland over the top on the middle finger. For…
SALON IN THE SPOTLIGHT: The Boutik Salon, Plymouth
Recently refurbished, The Boutik Salon has evolved over the years to hone its client experience.“Originally started in 2009 as a nail salon in Plympton, Plymouth, The Boutik Salon has grown and expanded its range of services and treatments covering all aspects of hair, beauty, nails and lash,” reveals owner Abigail…
#TRENDINGTUESDAY Lauren Holmes, Nailed It Beauty
We want to see the designs trending at your nail desk! Lauren Holmes, of Nailed It Beauty, revealed that foils have been very popular with her clients recently. “Foils have been in demand lately because they’re just so simple yet so eye-catching that my clients are going mad for them. “Creating this look…
WHAT I’M WEARING: Sara Wilfred, Sara’s Nail Boutique
Staying true to the festive season, Sara Wilfred, of Sara’s Nail Boutique, created this merry mani for herself using Lecenté glitter. “I thoroughly enjoyed doing this set of Acrylic sculpt enhancements. Sculpting is my favourite because I love the elegant shapes that can be achieved. “To create these beauties I…
COURSE BITES: Footlogix Beginner
Course Details: Offer pedicure treatments with Footlogix Pediceuticals range and learn how to perform the signature 10-step Footlogix Pedicure to rejuvenate, repair and moisturize the skin of the feet. The course will see a focus on: Hygiene and safe working practice Client consultation 10 Step Footlogix pedicure treatment Nail Structure, anatomy and…
