How to raise your profile as a nail professional

By Michelle Brookes | 29 March 2024

Do you want to build and raise your profile in the nail industry? There are several ways you can do this, including via social media, a business website, Google profile and word of mouth. Another very effective way to do this is through entering competitions. I started my competition journey…

Nail Tech Talk: Emma Stephens of Gemini Nails Sussex

By Callie Iley | 27 March 2024

Get to know Emma Stephens of Gemini Nails Sussex, as she shares her story as a nail artist living with chronic illnesses and reveals the inspiration behind her dazzling nail designs… Emma remembers seeing press-on nails for the first time at Claire’s Accessories, noting that since that moment, she was hooked. “Nails…

Inside look: The power of nail creators & importance of crediting them

By Katie Barnes | 26 March 2024

The nail industry is a dynamic and fast-growing industry, with creators and ambassadors playing a crucial role in shaping trends, showcasing products and inspiring millions of nail professionals worldwide. These talented individuals invest their time, creativity and expertise to produce exceptional work, yet often their contributions go unnoticed and uncompensated.…

Nail brand, Moyra, introduces UK education team

By Callie Iley | 26 March 2024

Expanding its UK reach, international nail brand, Moyra, introduces its education team of three talented UK-based nail techs… A family-run nail brand, Moyra has focused on delivering quality products, top-notch education and excellent customer service for over two decades. UK distribution of Moyra products sits safely in the hands of…

WINNER ANNOUNCED: Scratch Snap March 2024

By Callie Iley | 26 March 2024

The winner of Scratch’s monthly nail art challenge has been announced as Carla Brannan. In a showcase of talent, techs stepped up to the Scratch Snap challenge for March and created nail designs inspired by the theme ‘Mermaid Magic’, in the bid to win a prize from Pure Nails. Entries were judged…

An award-winning nail tech’s guide to creating great video content

By Katy Pottle | 24 March 2024

The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…

Mayfair celebrity beauty hotspot marks 10-year milestone

By Callie Iley | 24 March 2024

Luxury boutique salon, Nails & Brows Mayfair, is marking a decade of beauty services since its opening in March 2014. The team at Nails & Brows Mayfair consists of 22 beauty experts, who deliver a range of services to clients including celebrities and royals, serving up manicures, pedicures, lash extensions…

Lincoln beauty pro turns her hand to business coaching to support nail techs & therapists

By Callie Iley | 22 March 2024

Rebecca Atkin, a beauty business owner with over 8 years’ experience, has established a coaching programme to support self-employed beauty business owners. Helping others to reach their goals by drawing on her industry knowledge and experiences, Rebecca Atkin’s courses via The Positive Beauty Business Coach cover a range of topics,…

UK government to fully fund apprenticeships for small businesses

By Rebecca Hitchon | 22 March 2024

From 1 April 2024, the UK government will fully fund the cost of apprenticeship training for 16 to 21 year-olds in small and medium-sized enterprises (SMEs). Financed by a £60 million investment to enable up to 20,000 more apprenticeships, the decision follows calls by beauty industry bodies to introduce greater…

Salon in the Spotlight: KHAOS Nail Bar, Ross-on-Wye

By Callie Iley | 21 March 2024

Having worked at a previous premises alongside one another, KHAOS Nail Bar co-owner trio, Georgie, Jess and Niamh, outgrew the space and set out to create a salon brand of their own. “Georgie came up with the name,” they remember. “After that, we decided to follow suit and go mental…

Nail Tech Talk: Leanne Briggs of Empowering Beauty 

By Callie Iley | 20 March 2024

Rebranding her business to Empowering Beauty, Leanne Briggs reveals the meaning behind her name choice and shares the story behind her luxury mobile nail and beauty business… Growing up, Leanne’s mother was a hairdresser, giving her exposure to the beauty industry from a young age. Attending college at the age of…

Nail Tech Talk: Monica Malfa of The Cosmic Nails Club

By Callie Iley | 17 March 2024

Discover the personal significance behind Monica Malfa’s choice of The Cosmic Nails Club as the name for her beauty business, as she reveals her next steps in the nail industry… With a background in marketing spanning nine years, Monica Malfa was head of department at a trade-exclusive printing company when…

My life as a nail technician with endometriosis

By Scratch Staff | 15 March 2024

The NHS states that endometriosis is a condition where tissue similar to the lining of the womb starts to grow in other places, such as the ovaries and fallopian tubes. It is a long-term condition, which can have a variety of symptoms and affects each woman differently, ranging from severe…

Nail pros: Here’s how changing your mindset can help you earn £3-5k a month

By Jo Tompkins | 14 March 2024

What do you do for a living? “I just do nails.” I was never interested in nails and beauty when I was younger. In fact, I bit my nails until I was 25! I was embarrassed by them though, and finally managed to (sort of) kick the habit. And that’s…

Salon in the Spotlight: Nails By Sharon Gabrielle, Hertfordshire

By Scratch Staff | 14 March 2024

Following a diagnosis of Non-Hodgkin lymphoma in her eye in March 2021, Sharon Goodway reflected on her 16-year job in the finance sector and decided that she wanted to pursue a creative career. She enrolled on a course with Bio Sculpture in June 2022 and on qualifying, decided to hand…