Can augmented reality technology help indecisive nail & beauty clients?
From avant-garde nails to colourful make-up shades or sophisticated styles, the nail and beauty sector is bursting with choice for clients and pros alike. How many times have you sat at the nail desk with a colour in mind, only to be tempted by new options and perhaps a little…
Read More
My experience of Transgender & Inclusivity Awareness training & why it’s important for beauty pros
It was an ordinary Monday morning when I logged on to Sam Marshall and Keri Blue’s Transgender and Inclusivity Awareness Training via Zoom. But little did I know that this ordinary morning was going to be turned upside down, with my eyes and mind about to opened in the most…
Read More
5 quick tips to make your beauty business website more sustainable
When you consider the impact you make as a beauty business, what comes to mind? The waste you create and the way you produce energy may be at the forefront, but have you thought about the effect of your business website? Internet use accounts for roughly 3.7% of global greenhouse…
Read More
NAIL TECH TALK: Taylor Bell of Islas Beauty
Scratch chats to Taylor Bell of Islas Beauty about becoming a beauty business owner and the importance of keeping up with industry trends… I love to create lots of random designs. I’ve always loved to create a different design for every one of my clients – not everybody has the…
Read More
OPI Nail Lacquer: the stories behind my favourite shades
Scratch’s Emma reminisces on the OPI Nail Lacquer shades that remind her of relationships, summer holidays and job interviews… The shade that reminds me of my relationship: Tickle My Francey This shade was gifted to me by my ex’s mum back in 2015, who absolutely loved doing her nails. She…
Read More
My visit to the Milton Keynes branch of award-winning nail salon, Townhouse
Scratch Stars Nail Salon of the Year 20/21, Townhouse, has opened a branch in the heart of Milton Keynes. Admired by beauty pros and celebrities alike, the luxury nailcare business is renowned for mastering classic, minimalist manicures and elegant, stylish nail art looks. The flagship branch in Fitzrovia was launched…
Read More
Salon in the Spotlight: Cutie Patootie Nails, Fife, Scotland
Claire Watters began her nail journey in 2017, after training in Glasgow. “I finally plucked up the courage to leave my job at Asda and started to take on clients at their home. After doing it mobile for a short time I decided to set up a room at home,…
Read More
8 nail art books to inspire your designs
Here at Scratch, we love a beautiful coffee table book, especially with the pandemic providing ample amounts of time to relax at home.. We’ve swotted up on the best beauty books that will not only look stunning on your coffee table or in your reception area, but will provide you…
Read More
Behind The Brand: Meet the pro behind handmade beauty brand, Nellie Rose
Nellie Rose is a hand, nail & foot brand founded by Rosie Knapper, a beauty professional from Cheshire who also runs a successful lash and brow ‘one stop shop’ and training school, Flutterby Beauty Training. The pandemic spurred Rosie on to develop her own product range, after Covid-19 restrictions forced…
Read More
British Beauty Council’s Sustainable Beauty Coalition launches guide to help consumers
British Beauty Council‘s Sustainable Beauty Coalition has created the Planet Positive Beauty Guide: an industry guide featuring easy-to-digest information to help consumers make greener beauty choices more confidently. A study conducted by tech-company, Provenance, and online beauty retailer, Cult Beauty, surveyed the attitudes of more than 23,000 beauty shoppers and…
Read More
Salon in the Spotlight: CandyMani’s Nails & Beauty, Suffolk
Candice Muddeman began Candymani’s in 2015, working out of her dining room at home, offering gel polish to family and friends. “Last year in lockdown, we started work on a separate nail and beauty studio at the back of our house. We were lucky to have such a generous space,…
Read More
When is a contraindication preventative or restrictive to a nail treatment?
A contraindication is a pre-existing medical condition that could either put you or your client at risk if the treatment was carried out. There are four types of contraindications which are illnesses you will come across. These are viral, bacterial, fungal, and parasitic infections. Another contraindication would be certain medications…
Read More
Legology joins 2 environment-friendly initiatives to step up sustainability game
Leg care brand, Legology is joining two sustainability initiatives; rePurpose Global and World Land Trust in a bid to improve its sustainability as a brand. Legology is a leg care brand which focuses on providing solutions to common leg problems. Using the Lymphology complex, founder, Kate Shapland set out to…
Read More
Here’s how to create a rapport with non-English speaking clients
Scratch chats to Magda Gniewek, educator of Magnetic Nails UK, about how to create a connection with your clients who don’t use English as their first language… What is the best way to build a working relationship with a client whose mother tongue is not the English language? “When working…
Read More
Weak, brittle or ridged nails? Here’s how you can benefit from a manicure
Think that having painted nails only provides aesthetic benefits? Think again – just a few of the benefits of a manicure and pedicure include stress relief, improved nail health and a boost in confidence. But even if your nails aren’t in the best condition, Marian Newman BEM, nail industry veteran…
Read More
Read the latest issue
