Salon Style – interior ideas for spa & salon spaces
Expert, Haz Dean speaks salon & spa styling Being passionate about doing what I love is my drive to achieving more! I’m an interior designer who is in love with colours, functional design, playing with patterns, textures and creating a human space that can be at the service of human…
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Salon in the Spotlight: Hannah Taylor Beauty and Make Up, Kidderminster
“The salon now couldn’t be more different to its previous life as a derelict pub,” smiles owner, Hannah Taylor. “I use to pass the premises and daydream about its potential. “At the time the lease far surpassed my budget. Months passed and during this time the building had been split…
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#NowTrending: Gold leaf nails by Lindsey Cunningham
Scratch chats to Lindsey Cunningham of Lindsey’s Beauty Lounge about her journey into the nail industry and how she created this gorgeous gold leaf nail design… After working in an office when I finished university, I soon realised it wasn’t for me. I trained in beauty therapy part-time while working…
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Why you should have a client loyalty scheme
Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes? An effective loyalty scheme can help increase both your retention rates and how long your clients ultimately stay with you.…
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Behind The Brand: Meet the founder of NaileDecal
After training with OPI, running her own salon for 6 years and being an OPI Educator, Loretta Walker decided to create her own product range in December 2020 called NaileDecal. NaileDecal offers waterslide nail art decals. There are various designs available with new designs being produced each month and collections…
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NAIL TECH TALK: Skye Groves of Hallowed Be Thy Nails
Scratch chats to Skye Groves of Hallowed Be Thy Nails about her industry admirations and searching for nail art inspiration. What is it about nails that has you hooked? The possibilities really are endless when it comes to nail art, and that’s what makes working in this industry so refreshing!…
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9 top tips for nailing Instagram
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our salons on social media. So, we are all striving for bigger and better results. Social media is a great way…
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30 days-30 nails: expert art education thru’ April
It’s back, after the success and amazing results from the students of the first 30 nails challenge back in November, Sam Biddle called more of her nails friends and invited them to join the next course. ’30 nails in 30 days’ is an online course, which launches with the first…
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How to wax pregnant clients
Salon System waxing expert & owner of Waxing Specialist Salon and Academy, Marta Zaczkowska, shares her advice on waxing pregnant clients… Pregnancy is an exciting time. Women are going through lots of changes, both physically and emotionally. Over nine months, their hormone levels are constantly changing, which can cause some…
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Salon in the Spotlight: Townhouse, London
With two locations in the heart of London, Townhouse Nail Salon has become a go-to destination for nail appointments thanks to its chic setup. Awarded with a Scratch Stars Awards 2020/21 finalist status in the Nail Salon of the Year category for its flagship Great Portland Street location, the salon…
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5 social media content creation tips for your nail & beauty business
Anna Khanna, founder of Socialista Media, shares some social media content creation ideas for your beauty business… Banking content ready for your social media posts will provide your followers valuable content, whilst helping you achieve your business goals. There are many ways that this can be done quickly and easily,…
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How to properly care for & clean your nail brushes
Preparing your nail brush thoroughly and correctly is the first stage to caring for your nail brushes. Read my previous guide for Scratch here. The second is maintaining this level of care throughout its use. Brushes do not last forever and need to be changed from time to time again…
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#NowTrending: Super Mario nails by Jane McCann
Scratch chats to Jane McCann of Reality Beauty x Jane about her goals to expand into education, and how she created this Super Mario pixel nail design… I trained in beauty therapy in 2014, but from early on in my course, I knew I wanted to specialise in nails. I…
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Roadmap: Nail & beauty training to recommence from 8 March in England
In-person nail & beauty training in England can resume from 8 March as part of Prime Minister, Boris Johnson’s lockdown exit strategy. The British Beauty Council & Marian Newman, of The Federation of Nail Professionals (FNP) have confirmed via Department for Business, Energy & Industrial Strategy that ‘independent/private training providers’…
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The Nail Boxes launches a monthly nail mail membership
We’ve seen this concept in wine and gin clubs for some time now – but at last you can pay a monthly membership to receive an exciting box bursting with nail products every month. The Nail Boxes, an idea brought to life by salon owner, educator and brand owner, Karen…
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